What's Wrong With Social Media
Social Media websites like Digg started off as a good idea. Kevin Rose was able to find better news than major media shops, so he engineered Digg. The concept was that users could find and then collectively vote on which news, blogs or articles became the front page of Digg.
That is how social media websites started. Then they started to grow and gain attention. Additional and a lot of submissions came in. Internet marketers started listening, and currently many marketers claim social media is a manner to market websites. Primarily based on this recommendation bloggers submit even a lot of posts. Social media websites are bombarded with submissions. So many that it's laborious to stay up. It's not the spam, it's the volume.
In the start you were in a position to peruse all the submissions, and voting for the top stories was a fairly democratic process. The present volume makes it not possible for any users to read all the submissions. That has result in a breakdown of the democratic system of voting.
Instead of browse through volumes of submissions, users congeal into social networks. These are cliques among the social media websites where users have developed virtual relationships. The top users on the social media websites filter the submission volume by means that of the virtual relationships. They browse and vote for submissions from among the clique. This makes them high poster merely by the fact that the virtual relationship is quid pro quo. The members of the clique vote up the posts from the clique, knowing their submissions can reap similar rewards.
This is a well publicized strategy on social media websites. You are encouraged to make relationships, and then twitter your clique when you want them to vote for your new post.
Members of these social media cliques tend to skilled marketers. These are people whose job is to pay on day on Digg, Sphinn or StumbleUpon. Live bloggers flourish on social media websites because their job is blog instantly from conferences. How will the common user with daily job compete with the professionals?
This is what causes some submissions to reach the top pages of social media websites. It's no longer the simplest content. Additional typically than not, mediocre or poor content reaches the top. Meanwhile, some of the simplest content is lost in shuffle, just as it used be to before the social media websites.
There are already issues arising with social media websites. Marketers have started giving votes on these websites for cash. One in explicit paid users to vote for certain submissions, and simultaneously collected fees from the author. Social media websites reacted by locating the offending users and terminating their memberships. But the important question is if the social networks are less damaging? Instead of accepting money for votes, the quid professional quo nature of the clique is trading services for services. Votes are the currency of choice, and I'll vote for you if you vote for me. Is it hypocritical to support this trading of votes, but then terminate votes for cash?
Does the clique want to defend its standing as the high posters? If each post suddenly got 50 diggs, sphinns or stumbles, wouldn't the high posters additionally be lost in the quantity? Are the top posters possible to be dismissive any new authors achieving success? I read discussions where the prime posters take it upon themselves to report spam. Do they decide everything as spam, either consciously or subconsciously to shield their turf. If so what likelihood does new and unique content stand.
Is this the fault of social media websites? No, it's additional a results of being released to the masses. Should the social relationships be disbanded by the social media websites? I do not suppose therefore as a result of it is a means that to filter the volume of submissions. What will be done? I don't understand, but I suppose social media is at its pinnacle. The subsequent technique that recognizes the quality content, irrespective of who the author is, can eventually replace it.
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Candid Howard has been writing articles online for nearly 2 years now. Not only does this author specialize in Social Media, you can also check out latest website about
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