Let's get rolling:
1. Construct fast loading web pages.
The quicker your site loads the better. Often people have expensive flash sites that look good, but they're creating many your visitors to leave before they get to know you.
If you do want to use flash, DON'T have it be the page your visitor's first see (an exception might be a corporate site or one for the only function of putting on your business card).
A large quantity of visitors will NOT be patient and wait for it to load. You've got to keep in mind that the internet is an area where people can quickly click away.
If they don't see what they're in need of, they'll leave because there are numerous more sites for them to look at.
You must capture your visitors' interest quickly. Let them know you have what they're looking for.
If you have flash because you want to show your music or work, then have it within your site. Pull people in first.
Otherwise you're going to be throwing away your time and money spent getting people to your sites.
2. Use the power of words to grab your readers' attention, not just images.
Creating headlines are a strong way to pull right visitors into your site and allow them to know you have what they're looking for.
For great headline ideas, go to the bookstore or Amazon.com and check-out magazines that your visitors might read. What headlines do they use to grab people's attention and get them to buy?
You can then adapt the headlines to fit what your site has to offer.
Images then compliment the text by helping to convey a story your text tells them.
This is why you'll notice all of our sites to sell the products are low on images and heavy on sales copy. The images alone don't sell any of the products, but they do HELP sell it by making the sales copy more effective.
A good way to explain this is if you were hiring somebody to mix your music. If all they had was an image of the mixing engineer hard at work and you knew nothing else about him, is that enough to sell you?
It helps, but the answer is most likely no way! You still have 1,000,000 questions about the engineer. Who has he worked with before? How much does he cost? Why is he or she worth that amount? Is he or she easy to work with? And the list goes on and on.
Simply put, "The more you tell, the more you sell." Answer your visitors' questions and concerns. Don't be concerned about having too much text, as long as what you're saying is of actual concern to your visitors.
3. Decide what action(s) you want your visitor to take.
Remember this and repeat it as you design your sites, "The confused mind takes no action!"
This simply means you need to spell-out and make clear what you want your visitor to do.
* Do you want them to check-out a recommended product?
* Do you want them to sign-up for your newsletter?
* Do you want them to buy your product or service?
* Do you want them to read your articles on your website?
If so, make it easy for them to do so… and make it clear exactly what they must do.
Don't hesitate to directly tell them to sign-up for your newsletter, read your articles, or take a specific action.
You may think it's obvious. But, a reader that stumbles across your website and does not know you may not.
An example of the power of this advice is if you have a link that says "Click here to see articles" you will usually dramatically increase the amount of people clicking on that link than if it only said, "Articles."
All you're doing is spelling out exactly what your visitor should do.
When designing your sites, think through where your visitors are coming from (search engines, articles, press releases, etc..) and then give them what they're looking for.
The bottom line is this… keep your site straight forward and simple (the less options, the better) and have it focus on the visitor. Give him or her exactly what he or she is looking for.
Author Resource:
As a result, you skyrocket the amount site visitors, affiliate commissions, or customers for your primary venture!
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