The trade extravaganza took place at the Las Vegas Hilton Convention Center, near, but not attached to the Las Vegas Hilton Hotel. This is where the trade show will be held in 2011 also.
The Keynote address was presented by Jim Ackerman. Here's the listing in the VDTA seminar guide;
How To Market Your Crap When The Economy Is In The Toilet...
Vital Strategies for "Unclogging" the American Economy, One Business at a Time
Presented by Keynote Speaker Jim Ackerman, Ascend Marketing
"Look at yourself as a plumber and your marketing as a plunger for this clogged economy." Discover how to deal with the challenges of selling in the post crash economy -- or any downturn in your businesses, any time.
If you've got a clog in your sales and marketing pipeline, Jim says it's time to "plunge on." After all, the alternative stinks! Jim reveals long-proven, yet shockingly little-known techniques for getting your income flowing again. Techniques for increasing sales and lowering the cost of marketing, sales and advertising in tough economic times. And he helps you properly prioritize what you must do to withstand the economic tsunami and survive to thrive another day. Jim's refreshingly simple, yet profit-proven collection of 11 do's and 1 don't, could be your salvation.
The keynote was uplifting, and Mr. Ackerman really knew his stuff.
Probably the stand out presenter was Mr. Ron Sheetz of RJ Media Magic, Inc.. His talk was titled;
Keeping Customers Connected to You For More & Bigger Profits
Providing your consumers video is unmistakably the fastest growing and most popular form of marketing being used by big companies to reach their customers and markets. Videos are popping up on Web sites and in video e-mails. The facts demonstrate that the retailer who reaches their customers with video first will get the lion's share of the business. Ron showed us how to turn the video and computer you already own into a video marketing machine without having any technical knowledge of shooting or editing video -- and for absolutely no investment to us. In this class, Ron demonstrated, using a simple video camera, how you can create your own videos, get them online and reach your customers early and fast.
Pretty much every brand of vacuum cleaner was there for all the dealers to see the new models, place order, and meet each other again on this annual trek. I flew in from Wooster, Ohio. Many flew in from other countries, like Australia and Denmark.
For three day, Las Vegas was home to vacuum cleaner dealers from everywhere. Fun was had by all.
Author Resource:
Vacuum cleaner critic Claude Whitacre flys to Las Vegas every year for the yearly Vacuum Dealer Trade Association conference. He and his wife Cheryl own The Sweeper Store in Wooster Ohio. His retail store website is http://www.vacuumcleanerswoosterohio44691.com You can also see vacuum cleaner review videos at http://www.sweeperstoreonline.com
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