Every search engine has different algorithms. The algorithm is used to rank a website on the search engine. It may seem hard to conquer the algorithm but the search engines have provided guidelines for webmasters to follow. The ranking of a website in the search result depends on a variety of factors such as number of backlinks, content, updates, testing or new products and etc. Just like other search engine, the more backlinks your site has, the higher you will rank in the Yahoo search result.
The backlink should be obtained slowly otherwise they will not have any value. As soon as you get the 1000 backlinks, you will see your site not doing well in the search engine. This serves as a warning to you. If you ignore this situation, your site will be completely deindexed. It can be hard to get a deindexed website picked by the search engine and indexed again. Slow link building process makes it seem as if the links are obtained through the contribution of the users of the website. If you obtain the link quickly, the search engine will be able to recognize that you are the one that are getting the backlinks for your site. As a result, the backlinks will not seem as if it is a real recommendation from other people.
The content of the page is also important. Your site must provide informational content to the user. If your site doesn’t offer useful content, it will never rank well in the search result. It is recommended that webmasters to include queried terms in the text of the content. The content should be optimized with the targeted keyword at a 2 - 3% keyword density.
The pages should have a reasonable size. Basically, the HTML page without picture should have a file size under 150 KB. If you add picture to the page, make sure the size of the page is not too big. If the page size is too big, it will take a long time to load. You should not place the text which you want the spider to index inside an image. If you include the text in the image, the search engine will never be able to index it. Instead, you should replace the logo with a text. The pages should be aimed toward the users and not the search engine. If you make pages that are aimed towards the search engine, it will never be indexed.
Many black hat SEO webmasters present content that deceive the search engine in order to rank well in the search result. The result from the blackhat SEO method is temporarily. After a while, the site will get banned or derank in the search result. If you want permanent result, you must use white hat SEO method. White hat SEO ranking will help your site to achieve long term result on the search engine ranking. If you want to learn about the white hat optimization techniques, you should read SEO blogs and websites. By reading the blogs and websites, you will be able to grasp a basic understanding of the white hat SEO techniques and put them into practice.
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Mascar Rooney is the author of this article on directory submission .
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