Are you tired of going after people to get gigs for your group?
If you are like me, you love playing gigs and are not so fond of chasing people to book your performances. Whether you are new to the music business or are an expert musician with years of experience in the industry, it can be exhausting and, sometimes, annoying, trying to book your performances going to each restaurant, café or even professional venue and directly asking managers if they can offer you a gig.
Over the last few years, I have been asking myself whether there is a better way to market your live performances with your group and even enjoy lots of people at your live events.
So, let me ask you a question: “What if you could get people to ask you if you could play for them?”
That’s right. Instead of chasing people, you can draw them to your world and even make them feel lucky to have your band play for them.
How do you do that?
Simple…
Facebook!
Here’s what you can start doing immediately. Every time you see a bar, a restaurant or whatever venue you’d like to play at, you can either write down its name and address or even go inside and ask for a business card. Then, go to your computer and find them on facebook. Nowadays all businesses have a facebook account.
They even ask you to join them in all their advertisements! Did you see that?
Now, you can just ask for friendship or send a message saying: “Hello, I stumbled on your lovely bar (restaurant, theater etc...) and I would be delighted to add you as a friend in my profile. Have a great day, your name.”
Did you notice that I did not say anything like: “Hi, I was wondering if you are in need of musicians…”?
This tactic is called “Attraction Marketing”. You just communicate with your prospects just letting them know about you, your profile and, of course, your value. Only people who find you “attractive” will get in touch with you and will be very delighted to have you perform in their premises.
So how’s that as a plan for your coming years. Just go ahead and start looking for venues, festivals and any other opportunity you think might be an brilliant medium to give you and your band the exposure you deserve.
Author Resource:
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