The Meta title and description tag play an important role in the search engine ranking. Many major search engines place emphasis on the inclusion of the Meta title and description on the site. Every page should have a unique page title tag. Webmasters should avoid utilizing the same title tag across the site. If you use the same title tag, the search engine will not be able to effectively differentiate the topic of the pages. The titles must be brief and descriptive. It should be short and informative. You should not use lengthy titles for the pages. Lengthy title will not be read by the users. People tend to avoid lengthy titles. Normally, people like to read short titles because it take only a short time to read it. The title tag must not be stuffed with keywords.
The description meta tag is a very important on site optimization elements which every website should have. It provides snippets of your page in the search result. When a user performs a query, it will scan the page and search for the relevant keywords. After that, it will display the part of the page which contains the most keywords repetition. If you surf the internet before, you will know that Google always bold the keywords in the Meta description. The purpose Google bold the keywords are to let the user determine which page is the most relevant according to her search query.
If your site is listed in the Dmoz directory, Google will use the Meta description when ranking the search result. Therefore, it gives you a chance to optimize the Meta description properly so that you can rank for the targeted keywords. It is a good practice to add Meta description to every single page on the site.
The Meta description of each and every page should be unique. By using unique Meta description, you can avoid duplication problem. If you don’t know how to write the Meta description, you can read the blogs on the internet. The blogs provide many useful tips on how to write a good Meta description tag. You can also reference the Meta description of other sites. To view the Meta description, you must click on the right button of the mouse while you are on the page. After that, you must select View Page Source from the right click menu. Once you select the View Page Source, you can scroll up to view the Meta description. The tag is located in between the [less
then][greaterthen] and [less
then][greaterthen] tags.
A bad practice is to stuff the description with only keywords. If the descriptions are stuffed with only keywords, there is no point the search engine scan it. The search engine will penalize site that fill the description with keywords. Another mistake that people often commit is to paste the content in the page in the description tag. Although you are using your own content as the description tag, the search engine will regard it as duplication. In addition, it should have no grammar mistakes. You can use the grammar checker to check the mistake of the grammar.
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