Possibilities are, the last time your customers called your business and got put on hold they didn't suppose it absolutely was terribly funny... however they may have. If you currently play messages-on-hold at your company - and if you are not, you must be - there are several reasons why you will think about threading-in a minimum of an occasional little bit of humor or trivia.
A good on-hold message program communicates vital sales-related info on your products and services, conveys customer care to your callers and is simple to pay attention to. Customized message-on-hold programs are shown to increase sales, improve a company's image and retain callers longer and with way better results than silence, radio or music only.
Thus, combining all of these components gives you a great program. But, you've got to carry the interest of your callers or maybe the most effective messages can go in one ear and out the other. Companies using messages that contain a little comic relief or business-related trivia have reported that their callers truly raise to be put back on hold to continue listening.
Let's establish something right up front: There are some things where using humor or even trivia on-hold can not apply. You recognize your callers. They may be most conscious of the quality, straight-ahead approach. If that's operating, do not try to mend it!
Here are some things to think about that can help confirm if your business could be a candidate for using humor or trivia on-hold:
Initial, suppose concerning the products and/or services you sell. If you sell life insurance policies, provide legal services, or you are fielding calls for purchasers who have a complaint or a problem with a product, etc., sense tells you that the general tone of your on-hold messages desires to be additional reassuring. Not necessarily stuffy, however humor simply merely will not work there.
However, where a spot or two of humor or a trivia tidbit is warranted and is both tasteful and clever it will bolster respect for and confidence in your company as an trade leader.
Secondly, and most significantly think regarding your callers. Ask yourself what mind set your callers could be in at the time they call your company. Maybe they may are "putting out fires" of their own all day. Create simply the slightest diversion from the fast track they have been on and they'll relax a little.
Now, once you share your sales data with them they are certain to be more receptive, more likely to pay attention to what you're saying. And, consequently they'll be more snug asking queries and conversing along with your salespeople. That seems like a lot of sales, doesn't it?
Let's not get ridiculous. The humor and/or trivia in your messages want to support your product, services and company values. If you stray off - either into the inappropriate, the offensive or simply get too disconnected - your messages will work against you. Thus build sure your on-hold message producer keeps the promotion of your company image at the core of the script.
The purpose is that there's no reason you can't deliver some serious communication regarding your products whereas callers fancy a brief, innocent escape from the quality pressures of the workday.
Have a competent message-on-hold production company attempt it as a combine, tossing during a humor or trivia phase currently and then. Or even even more. Maybe your callers can begin to determine your company as a refuge from the mundane or the stressful.
Don't worry. As I discussed, if the humor/trivia is finished right your callers can not solely continue to require your company seriously, they will in all probability discover the "human aspect" that so several customers feel is missing, making them feel better about doing business with you. And that might be a really good issue!
Author Resource:
Adam has been writing articles online for nearly 2 years now. Not only does this author specialize in On-Hold Messages Using Humor? - It's Serious Business!
You can also check out his latest website about
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