A bride asked me recently what the trap was with buying marked down wedding gowns on the internet. "It all sounds too good to be true" were her statement. Initially I was astonished that she believed there was a catch then I discovered that having been in the business for a long time I was taking my own familiarity for granted. One time I told her about the pricing process she gave me a rye smile and said "So I really can get a bargain online without compromising on quality". Conversing with her reminded me that buying a wedding dress is, for most brides, a fresh experience and maybe there are a lot more more brides who just needed to be provided a bit of insider information to understand the fantastic price cuts they can have online. Below is a general review of how the High Street puts a price their dresses.
The manufacturer produces the dresses normally in a country where labour salaries are very low; China, India etc. They market the dresses to wholesalers in the USA Europe or Australia who then place their label on the dresses. Each Label wholesaler, you know the names, then increae the price and market the dresses to their selected high street outlets with suggested retail price rules. They never want to make rivalry between their outlets so price cutting is frond upon.
The High Street now increases the price to the recommended retail price to pay for their costs and make a profit. There is nothing wrong with any of that; it's the method business works. Therefore why internet retailers can mark down their wedding gowns so much?
There are a couple of parts where internet distributors can make you big discounts. Primarily they can get rid of the middleman and purchase directly from the manufacturer; the down side to this is that you don't get a brand to brag about. The second discount comes from the fact that online overheads are very low compared to running and staffing a high street store.
There is another and not quite so obvious saving which is made from transport and handling costs. Internet gowns may just be shipped once from the manufacturer directly to your door as compared to a High Street gown is transported two or three times before you receive it.
Author Resource:
Jason Myers is a professional writer and he writes mostly about womens interests news. He's also interested in womens issues .
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