Wordpress is one of the most popular blogging platform available on the internet today. Many smart marketers have used Wordpress to promote their business and products online. It's extremely flexible and powerful.
Other benefits of using Wordpress to create your business website is that you don't need to know a single html code. In fact, as long as you know how to use Microsoft Word processor such as MS Word, you would be able to use Wordpress.
You have the ability to use Wordpress to create a blog that quite simply does not act or look like an actual blog; but also it gives your site business and search engine advantages more than any other website building software can offer.
There are many reasons why Wordpress blogs are so popular for creating business websites, but here are the top 6 benefits of using Wordpress...
1. Rank Well On Search Engines:
If you create website and content on Wordpress on a regular basis, your website will rank well as Wordpress is designed or optimized for the search engines. When the search engines find your content, they will index it in their database and rank it highly on the search results. Hence, giving you a lot of free traffic.
2. Updated Frequently:
When you are running a Wordpress blog you are updating it on a daily basis and search engines just love that. Search engines like fresh and unique content, if you constantly update your blog, search engines will rank your content and you are going to get a ton of free traffic. Search engines thrive on new content and the more you provide daily the more the search engines will grab on to this information and your ranks will rise in the search engines as a result.
3. Many plugins:
Plugin is a small software that extends the functionality of a Wordpress. You can find all sorts of free plugins for Wordpress. With a wide variety of free plugins available, you can easily extend your blog capabilty beyond the basic. For instance, there is a plugin that allows you to insert Adsense ad, a plugin that allows you to optimize your blog and increase its search engine ranking, a plugin that allows you to create auto posts, and so on. There are literally thousands of plugins available for you to exploit.
4. Events:
When you post an event or date the webcrawlers tend to attach themselves to these easier and quicker. So if you wish to schedule an event for your visitors or just wanting to promote a new product, short news announcements work great with Wordpress.
5. Subscribe:
A Wordpress blog has RSS feed built in. This is great for visitors to subscribe to your blog for update. They will get notified immediately when new content has been added. This is a great feature for those that are constantly adding new products or features to their site. This will save them time from sending out bulk emails. All they have to do is post the new content and the email is automatically generated for them.
6. Comments:
Another great benefit of using Wordpress is that it allows visitors to post comments on every of your blog post. This will allow you to interact with your readers and find out what they like or dislike about a particular product or offer. User comments can also add unique content to your blog hence boosting its search engines ranking as they search engines love fresh content or blogs that always have updated content. So, if you want to network with your audiences or visitors and build relationships with them, you should consider using Wordpress to elicit interesting comments from users.
As you can see there are many benefits of using Wordpress. If you have a business or product you want to promote online, you should be setting up your business blog using Wordpress as it is very easy to use, flexible and search engine optimized. The search engines love Wordpress and its optimized structure. If you don't use Wordpress to promote your business online, you could be losing out big time to your competitors who do.
Author Resource:
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