It could very well be depressing at times to find out that your website is still nowhere to be found on the search result pages despite trying to put strong effort at optimizing your website well for the search engines. You may have been reading a lot of materials lately, both physical books and ebooks at the same time and yet your face continues to do nothing but frown each time you check at the progress of your site's search rankings. The big question now is, just what could be preventing your website from getting up there on top of the search engine pages?
The following are some of the wrong SEO practices which are responsible for very poor search engine rankings on many websites:
Forgetting to fill up the title tags in the pages
This is surely a major SEO mistake. The title tag of your page is one of the most important parts of your webpage in regards to search engine optimization. The way search engines determine the rankings of websites on the search result pages is through the reports they receive from search engine spiders. These spiders crawl your website thoroughly and then report back to search engines whatever data they have acquired on your webpages. And one of the very first important data they find on your webpage is its title. This means that if you have the keyword written in your title, then the search engines will now have a good clue on what that webpage is all about.
Putting more emphasis on web design rather than the content
This could be a vague claim. To explain this on a more precise manner of speaking - when you create websites to impress people, the most probable thing you would make sure of is to make the look and feel of your website as perfect or attractive looking as possible. The tendency is, you hire a good website developer and ask him or her to dress your site with the best looking layouts and sparkling graphical designs possible. The problem starts if your developer knows nothing about SEO and simply follows your request. Although it is possible to gain favor in the eyes of people, you may not get very good feedbacks from search engines as they put more value on the content of your website rather than the design. If your website is heavily loaded with complicated graphics but very little textual content then your website rankings maybe doomed to appear nowhere. Remember, content is king on the internet. So never compromise the way search engines value your website by trying to impress people with your site's fabulous appearance.
Not having a specific target keyword or topic on the site content
Remember, search engines rely heavily on the text they find on your webpages. Imagine yourself attending a seminar on a particular topic, don't you actually expect the speaker to focus entirely on whatever is the subject at hand? Of course, you want the talk to be directly connected to whatever the topic is. That concept applies to search engines as well, they will be able to determine on which category to regard your website about, based on what is in your content. If your content is something that talks about almost everything under the sun, then the search engines may not have a strong basis of what your website is all about. Don't be surprised if you find your website ranking for the keyword "movie" when you built your site supposedly about "dogs". Most probably you may have focused your writings to movies rather than dogs. Unless you're targeting for the keyword phrase "dogs go to heaven movie" of course.
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