A very important part of internet marketing is the splash or squeeze page. It is a webpage designed solely to get the email address. The goal is achieved by urging the visitor to go for opt in in order to get fantastic information/deals/discounts.
A squeeze page gives a tantalizing glimpse of the main content so that the visitor is compelled to go for the main page. The main aim of doing this is to generate the email list of targeted visitors who can be later converted into dedicated customers.
These kinds of list make up the backbone of internet marketing and squeeze page is the gateway for it. So you can understand the importance of squeeze page for both online and offline marketing. So to help you in driving traffic to your splash page, here are some web page traffic tips for both online and offline marketing.
First make sure that your squeeze or splash page is very attractive. From the theme to color scheme everything should be perfect.
Next comes the content of the page. There is a catch here; if you provide just a little information and promise that rest will be revealed only when the visitor provides his or her email address, then you may lose some of them. Many are offended that just in order to see some site they have to divulge their email address. So make sure you provide enough information so that the visitor knows that you have something valuable to offer and that more is there in the main site that is worth giving their email address for.
Well written articles related to your field of work and placed in such sites like Ezine, hub page or Squidoo is another good idea. This sites let you link back to your squeeze page which then can be used for obtaining the email address of the visitor. Make sure you offer some kind of free be in the articles so that the customer is intrigued enough to click on the link.
Squeeze page are often overlooked by site engines as they have no real content but only links. In order to crack this impasse what you can do is write SEO (search engine optimization) rich articles with links to your squeeze page and place them in the same domain. That way, search sites like Google with consider your webpage for its content and help you drive traffic to your squeeze page.
Tracking For Results
If you are an online marketer you will know how important it is to get targeted traffic for your website. This is one of the biggest obstacles that are faced by any online company the problem of getting right targeted traffic. It is important to track your web visitors and then take measures accordingly. A website with no traffic is almost invisible. Everyone needs to make money and money can come only with the right traffic visiting your website. Tracking for results thus forms an important part today, of any internet marketing tool.
It is utmost important to know the kind of traffic you need and what you are aiming for. In other words you should know about your target audience who will benefit from your products and services. The main problem faced by several individuals is that they are not aware about the kind of traffic they need. For this, they need to track if targeted visitors are coming to the website, the kind of activity they are doing and which section they are spending more time in.
Today there are several tools available which help you with the right kind of traffic. With these tools tracking become very easy simply because you are getting the right kind of traffic, people get to know the kind of products and services that you are selling. If the right people visit your website, they will surely subscribe to your list, join your different programs and subscribe to the services. In this way you will be able to make more sales and get newer customers everyday.
If you are truly looking for some tools that shall help you with tracking your target customers you have several options. It is vital to analyze your website, its requirements, what you have on offer for your customers, benefits and advantages. In order to get the right kind of people to your website, you need to project exactly these specific things which your website is offering and which you feel can be your specialty. This will be of tremendous help to get the best of traffic. Soon you will notice high rates of conversion in your website helping you to make good profits.
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