What kind of thing can you put on your page to instantly put you on the top of Google just because you have it on your page? Nothing. Would you believe though that there are marketers out there who would like to lead you to believe there are such factors. Nothing you can do on your page will move you right to the top, but there are some things that can affect your rankings, slightly.
I really wait until I am in the top 10 on Google before I start to play around with the factors on my page that may affect my ranking. I mean there are basic things that I always do when designing a site that help, but to really fine tune them I need to be in steep competition before I start really working on changing things on my sites to pass that site above me.
The factors that I think are essential to making the top ten are simple. You have to have a title with your keywords in it. There is no way to get to the top ten for a keyword unless it is in your title tag. The next thing is a keywords tag and a description tag that have my keywords in them. Then on my body text I also add the keywords that I want to rank for.
The next thing you need to do is work on your off page optimization. Get a program that will help you build links to your website. Keep using this until you see results. The thing is you want to get your site to the top so that you can compare what tags you have with the sites above you. That is how you test and see if you can move up.
Once you get to where you can see your site in the search engines then all you need to do is try to one up the person above you. You can do this by testing one thing at a time. Look at their page and see if they have more bold, more keywords more text, or some other tag that you do not. Add it and see if you move up, if you move down revert back to what you had.
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