With 500 million (and growing) unique users worldwide, Facebook is the number one social networking site in terms of activity and subscriptions. What started as a garage initiative by Mark Zuckerberg has now become the biggest phenomenon on the internet.
A user interface that allows for quick communication and the ability to create fan pages and groups at the click of a mouse button are what make Facebook extremely popular. Another important reason for its immense popularity is the wide variety of social applications that have been developed and made available within the Facebook environment. Facebook, the next marketing phenomenon.
Some of these features include:
Facebook Applications: This is the most vital element behind the success of Facebook. Applications on the Facebook platform can do wonders when it comes to monetizing products and establishing brand awareness. Most multi-national organizations get services form professional Facebook application developers who create application for Facebook that are engaging as well as viral. Facebook Fan Pages: Facebook Fan Pages are a great way to build your company's online presence on Facebook. Interacting with clients, customers and Fans becomes a lot more fun with Facebook Fan Pages! Launching a new product? Starting a new service? Keep your fans updated with all the news. Post videos, pictures or just start a poll. The Facebook Fan Page is rich in features and Facebook Fan Page developers create custom looking and interactive fan pages so that it looks like your single page website!
Facebook Adverts:
Facebook Adverts are another quick and effective way of promoting your campaign and drawing users towards your products. The platform offers advertisement banners that can be optimized from regional targeting to age groups. You can select over a range of demographics so that your ad targets your niche audience better.
Facebook Connect:
Facebook Connect is a feature introduced exclusively for websites. With Facebook Connect integrated on your website you can easily communicate with and take advantage of the Facebook platform. Easy to use, Facebook Connect allows users to login to websites with their Facebook credentials therefore enabling them to share things with their Facebook network and posting news feeds and notifications on to their Facebook profile. Social Media has now become an essential ingredient in all marketing recipes and social networks such as Facebook are providing organizations, online agencies and entrepreneurs with a strong social networking tool.
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