Experts say that when it comes to marketing a business, you need to exploit every avenue possible to get known in the market. There’s no denying that competition is so much stiffer than before. With economic downturn and financial difficulties popping up in all corners of the globe, it’s important more than ever to promote rigorously.
But not all businesses can afford to do an elaborate and expensive marketing campaign. So, what is the best marketing option for businesses on a tight budget? That’s actually simple—the business cards. These simple cards have been in used since the old days. Early traders have been using contact cards to their prospects as a way to encourage them to do business with them. Over the years, these cards have evolved and today, they can be designed in any way a business owner thinks best showcases his business.
A growing trend on business cards these days is the tent business card. Also referred to as the mini brochure, the tent card provides businesses with much bigger space to work on. Instead of the two sides which are standard on a regular business card, the tent card is folded giving you 4 sides to work on. Business owners will particularly appreciate this added space as it can give them room to tell customers why they should transact with you.
But what would you really benefit from these tent cards? First off, they are portable. Just like regular business cards, they can be carried with you anywhere you go. They can be kept in a card holder or in the wallet. They are also less costly that standard brochures, but functions in almost the same way as brochures. Likewise, they can be easily redesigned and reprinted, unlike brochures that are impractical to reprint frequently. Tent cards can also be included in your direct mails together with your postcards and brochures. They can also be easily handed out in the street or in trade shows.
With the space provided in the tent card, there are a lot options you can consider to fill up the space. For instance you can include photos of your products to give people a glimpse of what you offer. You can also include there a free gift, which they can redeem upon visit to your store with your tent card. You can also consider putting an order form, which customers can send back to you for their orders. A map to your store can also be a unique way to encourage prospects to visit you the soonest time possible.
But be sure to design your tent business card effectively. Give it a sharp, professional look that would easily tell customers of your reliable and professional image. But make sure not to overdo it. Your card should be attention-grabbing, but not too overly colorful and artful. With a lot of extra space to put your artistic ideas, it’s so easy to get carried away with elaborate designs. Keep in mind that the beauty of your business card printing is not only in the design, but the idea and image that you are conveying to customers.
Designed well, your tent card will easily and effectively communicate your purpose to your target customers. It will be kept and used again, which is likely to result in repeat purchases from you. Tent cards may be simple, but they can be exceptionally profitable when designed and used effectively.
Author Resource:
Lea Delaney is specializing in writing articles on a printing company. Try to check out this website for more information and tips about business cards , the best place to find online business card printing .
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