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What Are The Benefits Of Article Marketing



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By : Brian Flowers    29 or more times read
Submitted 2010-10-01 09:58:00
Looking to direct traffic to your site for free? Article marketing is your answer. We will discuss only a few of the true benefits of article marketing here.

One of the best benefits is that it builds backlinks to your site that are targeted and relevant. Even those who have only been in Internet marketing for a short time have learned of the value of high quality backlinks. Your SEO (search engine optimization) determines your ranking in searches, and an important step in this process is getting inbound links to your sight. A great way to create these backlinks is through article directories from articles you have written and distributed. This will help you increase your search engine position overtime and give you a good head start. Automated online article distribution services are a great way to distribute your articles. The article distribution service finds relevant websites and posts your articles increasing your incoming links. Simply sign up for their service, then submit your articles that relate to your niche to them and let them do the rest. One of the best ways to affect your business is through article marketing, whether you choose to do manual or automatic distribution. Article marketing takes a great deal of effort, but you'll have your fruits of labor when you see that your articles are driving traffic to your site from all corners of the web.

You alone are responsible for setting your customer up for the buy when selling on the Internet That's right, prominent Internet marketers know the value of readying the prospect's mind and bringing him to a buying decision with a good pre-sell. You can do this in several ways. Article marketing offers a unique opportunity to Internet marketers who want to pre-sell their product to their target audience. You can write articles pertaining to the niche you're targeting and let the reader know of the problems that exist. Readers will become customers when they know they can trust your suggestions. Article marketing or pre-selling to your customers is a lengthy process. However, you also have to make sure your article isn't just a sales pitch. There's a thin line between selling and pre-selling, and you have to stay on that with your article. Start your articles with a good introduction of your topic and move into the problem and then the solution. Following the warm up describe the problem and give the solution. Finally show them the reason your product is the one they need. Closing the sale in this manner rarely ever fails.

Lots of people get into Internet marketing so that they can find a steady stream of online income that they can live off of. There are quite a few ways to earn money by promoting products on the Internet, and you'll find an up and downside to each. That, and the fact that you have to learn how to do them properly. Article marketing will provide you with the means of making money online in just a short period of time. You can effectively put article marketing and affiliate marketing together, which will give you a great money making venture. Affiliate marketing can be promoted using article marketing and you can get started right away. You will have to wait a little bit before the money comes in, but you'll succeed before you know it. In order to make this work in an effective manner, you need to create articles that are targeted towards your primary keywords, so that your article gets ranked in the search engines. Now when you achieve a high search engine ranking, it's only a matter of time before the traffic starts rolling in. Visitors who read your articles will want to click on the links in your resource box so that they can learn more about the affiliate products you're offering them. You will want to do this if you hope to make a living online, period.

Internet marketers are always looking to get targeted traffic to their websites. Getting visitors to your site who are looking for what you're offering is what a site needs to stay alive. When we discuss article marketing, what do you typically think of? It should conjure up the concept of getting visitors who are interested in what you're selling. Even though you sometimes have to wait for article marketing to work, you will see that it's invaluable for getting people to your site who are interested in what you're offering. In simpler terms, people reading your articles and coming to your site are already listening to what you have to say. They've found your article interesting and informative, and therefore want to visit your site to see if they can find something more. You are basically using your articles to qualify your traffic so you know your visitors are all interested in what you're offering. You then must have great sales copy on your website so that you can convert your traffic into buyers. The rate of conversion isn't dependent on your article, but rather it's in your sales copy. That's why you need to use article marketing to get the traffic you're looking for. In fact, it can be one of your topmost sources to get visitors for your site - it's that powerful. When looking for the products that give you the best results you can use article marketing to do the research for you. Article marketing is also a great tool for affiliate marketers when they are searching for the best converting product. For each of your target products you can create article marketing campaigns to track such things as article views, link click-through rate, the product conversion and many others. What a great way to determine what direction to go next. You can use this information to weed out the unproductive products, and focus your efforts on individual campaigns for the profitable ones.

Reaching customers all over the world is much easier with article marketing. You are not limited by mountains and lakes and oceans anymore you can grow your business in Africa or Zimbabwe if you want to. Don't slam the door on your success, branch out, seek global markets to increase your growth. This is a unique benefit of marketing with articles, because it not only helps you expand your sales but also makes you an authority in your niche. Location won't even matter when you are the authority in your niche.

Last but not the least, writing and distributing articles online will help you establish yourself as an authority in your niche. People will see you as someone they can trust about your subject and that's a great time to try to sell them your products. In other terms, your Internet marketing business will slowly get bigger as you work at it. As you publish more articles, you will see your traffic increase. Once you get a group of regular readers, you'll see that those readers can be used to expand your business. It's always valuable for people to find trusting advice since there are lots of scammers out there. When they realize that you're giving out useful information free of cost, they'll be very interested in the products you recommend. Your reputation is being created that causes people to want what you sell to them.

You can even utilize article marketing to market your services to people on your list. Even though you will find lots of freelance work, the competition is stiff. When you are selling a service, you can use article marketing to get clients who have projects they want you to complete. This is a great approach since you aren't using anyone else to facilitate the deal, but since it takes work not many people use it.

In conclusion, the above article marketing benefits show how it can be useful to get relevant traffic, something that every online marketer should keep in mind and try.

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