Copywriting is one of the more vital skills one must have when doing business. Introducing John Carlton, master copywriter and marketing rebel.
John Carlton has been behind the scenes of some of the greatest marketing campaigns in advertising history. But until recently, he purposely remained anonymous and chose to avoid the spotlight.
Earning his great reputation after 20 years in marketing, creating fortunes for other major corporations, what no one can dispute is that John Carlton is one of the world's highest-paid freelance copywriters.
It has been said that copywriting is the cornerstone of any business. How is this so? Simply put, without the proper copy, a business might fail due to lack of interest.
For a business to thrive, it needs customers. How does a business get customers then? By putting out great copy material to impress them and lead them to the business.
You might say that the way to attract customers is by advertising. Whether by shelling out fortunes for ad campaigns, or viral marketing. You're right, of course.
But then, what makes advertising work so well? What makes viral marketing so effective? Great copywriters. With every good campaign, a good copywriter is behind it. Same goes for an awful campaign, no matter how good all the pieces are, if the copywriter is not up to par, then all goes down the drain.
John Carlton's skills as a copywriter have no equal. And what makes him even more cool, is that he gives advice and lessons for way less than what he charges. Sometimes, for free even. All his products, whether books, videos, DVDs and what not, teach you to think like him. It's cheaper to learn how to be like John Carlton, than it is to have him do the same job.
Author Resource:
Grab a copy of John Carlton's Simple Writing System and be all you can be! Visit us at http://www.johncarlton.net/ today!
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