Getting people to your online business can be a lot like putting a store without a sign on a busy highway - lots of potential customers go past, but if nobody knows you're there, they never stop to see what you're offering. That's why savvy Internet businesses today look for how to get a consistent flow of targeted traffic to your website.
There are four ways to market your online business to maximize your website traffic. In no particular order, these are: joint ventures with other online businesses or marketers, ezine advertising, article marketing, and pay-per-click advertising.
Businesses have used joint ventures for years. It's basically a short-term partnership in which you and another business mutually agree to promote one another's wares using your respective customer lists. Joint ventures work well for marketing if you take care to partner with a business that's related to your own business, such as a sewing machine company promoting a fabric store. You want to be careful about not doing too many of such promotions, however. Your customers won't like being flooded with emails about other businesses when they're mainly interested in yours.
Pay-per-click advertising and ezine advertising are similar to one another, since they're both Internet versions of advertising that has been familiar for generations in print publications, radio and television. For instance with ezine advertising, you want to be the only ad for your type of business. In other words, you want to "corner the market" in your category. That way you'll get the most attention.
Ezine advertising offers another fast way to get targeted traffic to your website, but again, the issue is consistency. For instance, in many cases your website needs to be the only ad under your classification with the ezine so that your promotion is assured. Again, this doesn't automatically convert traffic into sales.
Joint Ventures are mutual promotions where you swap marketing with another business. For example, you would mail your partner's weekly special to the people on your email list, and your partner would do the same for your. Here the conversion rate - turning traffic into sales - works better, since you're both dealing with people already interested in what you're offering. Working successful joint ventures is tricky, however; you want to try to set up partnerships with people whose goods or services are related to your business. You also don't want to flood your own email list with someone else's promotion, because your customers will come to resent it. So use joint ventures when they can be most effective.
With article marketing, you simply chose topics related to your business, and write short articles including your business website address. Then you offer these articles to various websites. In some cases, the article websites also offer what you've written to other publications. Before you know it, you're getting Internet traffic to your website form all over!
If you simply can't write, then you can hire freelance writers to write the articles for you, although you'll need to read them before they're posted online to make sure they're accurate. After all, when you're using an article to market your business, you don't want it to give out erroneous information.
You can get someone else to write the articles for you if you must, but trying writing them yourself first. Internet audiences can be forgiving of your writing style if they're convinced that you know what you're talking about. The main thing is to be sure that your articles are accurate, even if a typo or two slips through. If you can convince your online audience that you really know your stuff, they'll be willing to click through to your website and become a regular customer.
Author Resource:
Dhruv Patel is a happy DreamHost customer. He has a web site to promote DreamHost. Use the DreamHost coupon to get a discount at DreamHost sign up.
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