There are several types of folds in brochure printing. French fold design is one of these types, next to the more popular tri-fold brochure. Creating a French fold brochure is very different from its more popular counterpart. This is because a brochure printing French fold has a different kind of layout, especially when it comes to its panels and folds. This makes it difficult to design them, especially for the uninformed. For the newbies out there in brochure printing, do not worry though. Below is a simple guide about French fold brochures and where to use them.
What exactly is a French fold brochure anyway?
A French fold brochure is a brochure that is folded in half, lengthwise, and half widthwise. If you imagine yourself folding a letter paper in half horizontally, and then half vertically you should pretty much get the idea. The resulting product should be a brochure that has four panels in the front and four panels in the back. The inner panels should be totally hidden when folded, while two of the outer panels should be showing outside.
Basic parts of a French fold brochure:
A French fold brochure basically only has an outer and an inner section, with four panels each that are divided by folds. The inner section with all four panels is usually where all the main content of the brochure is located. Typically the order of reading this section is from the top left panel, then to the top right, bottom left and then finally to the bottom right. Most people actually try to use one whole large design that integrates all four panels in this inner section like a map for example or diagram.
The outer section though is more segmented. Since this represents the outer covering, two of the panels are designed as covers, while the other two are basically flaps. The two outer covers usually contain the most enticing images and text to attract readers into reading the brochure, while the flaps contain other supplementary information.
Where to use a French fold brochure?
The french fold brochure is used ideally for certain kinds of content. Since a French fold has that wide inner section area which actually acts as a whole panel, it is perfect for displaying content that needs that wide area. Guide maps for example for conference areas, theme parks, and special tourist areas are ideal for French folds. Basically any kind of content that needs to be illustrated in one big panel should be perfect for this type of brochure
Great! Hopefully you have learned something about French fold brochures and how to use them. Using brochures in French folds should make it easier for you to communicate your special content easily. So use them when you can.
Author Resource:
Troy Duff works as a businessman and currently runs a printing company that offers brochure printing , banners, magazines, flyers, bookmarks, labels, poster templates, brochure printing french fold , presentation folders, print newsletters and other printed ads.
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