Advertising and marketing, although they sound similar but in reality they aren't. Advertising is only a the main bigger game called Marketing. Marketing encompasses complete conceptualization of a brand right from research to designing to advertising to sale. Advertising, however is really a component of the marketing process which is nothing but conveying the content through variety of mediums to promote the product.
Advertising is among the most significant element of an advertising and marketing strategy and also the most expensive. Advertising constitutes sending the content across the public about your company, product or services. Additionally, it constitutes behind the curtain work such as the process involving formation of various strategies and coming up with a correct one to focus on the viewers. The strategy includes planning such things as placing ads, deciding what media to make use of, what time, frequency etc. The advertisements are generally placed via mediums like television, snail mail, newspapers, internet, emails, radio, magazines, mobile messaging, flyers, billboards etc. Typically the most popular the first is obviously television although advertising on internet is becoming increasingly popular too.
Easiest way to differentiate advertising from marketing would be to consider marketing like a cake and when you cut the cake, advertising as one of the pieces of that cake. Another bits of cake are researching the market of the merchandise, product designing, media planning, PR, product pricing, customer satisfaction, customer care, sales and many more. All these components or pieces of cake should work independently but collectively in achieving the bigger goal i.e. sell product and build company’s reputation in the market. Marketing is a marathon process involving many tasks which involve hours sometimes days of research. The research a part of marketing takes the longest duration since it involves thoroughly comprehending the behavior of people towards an item. Designing the merchandise and developing advertising strategy is also a time consuming process. Only components that take a shorter period are executing advertisements and purchasers. Marketing can also be perceived as a medium around consumers and the company.
However, many companies often make mistake of confusing advertising with marketing. They attempt to ape big the likes of Coke and Pepsi in advertising but they simply disregard the work that goes behind that. The classical example of this is, take the case of logo for example. Many business owners are so hysterical about the logo of the company in their advertisements they think that it'll simply bring in the sales. But what makes a logo works is the one and only the reputation of the organization and the logo must have a sense to it and should truly reflect company’s values. You ought to also remember that these companies spend fortunes on advertising which a brand new start up business can’t. Rather than spending unnecessary cash on branding your product you ought to invest time and expense in communicating towards the consumers that they'll address their expectations. After building reputation and growing to some big size company one can think about these lavish ideas. Educating the consumers likewise helps as it will give them an understanding that you know that which you do and are best at doing that.
Smart marketers are aggressive in approach rather than passive. They provoke reader’s minds by prompting them to make a move rather than just making them knowledgeable of the merchandise. Smart marketers also bring home what they are called, addresses and contact numbers of people who are actually thinking about hiring your company by employing aggressive marketing. Thus using a good advertising campaign speaks a lot about the company and many and advertising gives that final touch to the effort made by the marketing people in selling a product.
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