RSS news feeds are a fantastic form of communication in the viral marketing game, and when properly managed, these feeds can bring in considerable internet traffic. The meaning of RSS is actually not very clear. RSS may stand for Really Simple Syndication while others think its Rich Site Summary or Rich Syndication Standard. The creator of RSS directory is considered to be Netscape. It was released in March 1999 and is used to syndicate news or information and is frequently associated with blogs because blogs use an RSS news feed to share out their content. These RSS feeds are found in RSS directories where content is updated on a 24/7 basis. The good thing about RSS directories is that they are categorized, making it easier to discover information.
How can you benefit from RSS news feeds?
You can apply RSS news feeds as an online marketing and search engine optimization tool. Just as optimizing a web page will improve exposure, so will a well optimized RSS news feed. Follow a few simple methods to help improve your RSS feed exposure.
If you publish your own content or articles you can submit to article directories which now also are starting to incorporate RSS as well. People are on the internet for Information and websites hold this information. Web site owners need latest and updated information on a daily basis to feed their visitors needs.
The channel title is one of the most important elements of your RSS news feed. It must be keyword rich and related to the general theme of the RSS feed. The channel title is vital because it is a first glimpse at the RSS feed, and what will seize the attention of the casual internet surfer. Also many of the RSS directories and search engines use the information in the RSS feed's channel title to index the feed so it is vital that the information be relevant to the contents in the feed.
The channel description expands on the theme of the RSS news feed and gives an understanding as to its content. The channel description should contain related key words and phrases, but just like the channel title, it should be written to seize the attention of the reader.
The RSS feed article title is really nothing more than a headline and is similar to a web page title, this is your opportunity to seize the interest of your reader. The use of pertinent keywords and keyword phrases in the item title will assist those searching for specific content.
RSS news feeds should be search engine optimized , using the same techniques as those used on a website, Grammar and proper punctuation are important and will say a lot about the quality of your content.
Remove old items in an RSS feed and archive contents to ensure that feeds load fast in RSS readers. If you are using a third party hosting, feeds that are too large will be truncated or not display at all.
Add a picture to your RSS news feed to make it visually appealing in an RSS reader. Most RSS readers will show the image above the contents, and this is a great way to present a brand logo and establish recognition. Be sure to include the absolute URL to the picture to avoid a broken link.
There is true power in the marketing ability of RSS news feeds and with just a little knowledge; you too can harness this great new marketing tool!
Author Resource:
If you are interested in knowing more about the Affiliate Marketing and how to get started with Affiliate Marketing to generate huge income Click here http:incomefromnet.com
![[Valid RSS feed]](http://www.look4articles.com/images/icon_Rss.png "XML Feed For RSS"){kind=icon}
Category Rss Feed
Print This Article
Add To Favorites
![[Valid RSS feed]](http://www.look4articles.com/images/rss.jpg "XML Feed For RSS")