How the Antique Business Can Recapture Gen X
Today, the antique business incorporates a new problem: recent customers. Boomers and their oldsters, who have been collecting antiques for decades, not have the area or the inclination to buy more antiques. Their Gen-X successors don't appear to worry for antiques. "The trend is faraway from antiques", says Red Whaley, owner of an antiques business in Forney, Texas since 1968. "I suppose it skips a generation. You only do not want what your folks had". Attend any antique show in the US, and every one you will see could be a sea of silver hair and bald heads. This leaves antiques dealers in a very quandary: their customer base is shrinking, sales are plummeting, and they are buried in inventory.
The shrinking customer base is just section one of the problem. When scores of boomers begin to downsize and also the antiques they need been collecting for many years hit the resale market, prices can plunge as well. There can be an overabundance of provide, and very little demand. Boomers that bought antiques as an investment are in for a rude awakening. In several cases, they can not recoup their original investment.
The antiques trade has tried everything to hook new consumers: scotch tastings, seminars, door prizes, even handwritten invitations. Very little progress has been created in capturing the pocketbooks of Gen X. Why are they not buying? I suppose that Richard Whaley, Red's son, hit the nail on the top when he said: "it's additional functional now. We tend to sell a lot of (ornamental) mailboxes".
Functional; that is the key word. I've got usually been told by Gen X'ers that they do not purchase antique furniture as a result of it will not fit the requirements of contemporary technology. An antique flat-high desk has no place to run pc cords, store cd's or comfortably place a monitor and keyboard. Old wooden office chairs aren't ergonomic and one cannot sit in them for hours at a time. Even starter residences have walk-in closets that make armoires obsolete.
The dual necessities of furniture creating have forever been form and perform, or beauty and usability. For boomers and their parents, furniture was for sitting, eating, or sleeping. Straightforward functions. For the Boomer antique collector, beauty of form lent an additional dimension to the simple functions of furniture. Function was a given. Boomers bought as a result of the Form was beautiful. For Gen X'ers, the other is true. For them, furniture provides an area to eat, sleep, sit, play video games, and sit for hours at a workstation for work or socializing. Function takes precedence over form. The furniture should perform. Lovely antiques that don't perform well in the Gen X lifestyle are an impediment. Why would they get them? For Gen X, shopping for choices are created on the idea of performance, not beauty.
How, then, do we tend to sell to Gen X buyers? We have a tendency to stop attempting to sell beauty and investment as our primary sales pitches. This is often best to try to to with accessories and occasional pieces. Sell operate 1st, then beauty, then investment. Functionally, a lamp may be a lamp. An antique lamp can work and a new lamp, and it has the added advantages of being distinctive, beautiful, and a smart investment. See what I mean? Start by selling function. You can't use that approach with a roll high desk. It is not useful in terms of the Gen X lifestyle. What will that mean for your business? Re-evaluate your inventory. If an item is not useful for the Gen X buyer, liquidate it or you will soon notice yourself with a store full of inventory you can not sell. Start shopping for inventory with Gen-X functionality in mind, and eliminate something that doesn't work that profile.
Gen X patrons can not fully furnish their homes with antiques as their parents have done but the market for accessories and occasional pieces will continue to be strong. As an additional bonus, these smaller pieces are simply shipped. That makes them ideal candidates for on-line selling, that is where Gen X will a lot of their shopping for anyway.
Author Resource:
Kirk Reynolds has been writing articles online for nearly 2 years now. Not only does this author specialize in
Antiques, you can also check out latest website about
Freehost24h Which reviews and lists the best
Website Hosting Services
![[Valid RSS feed]](http://www.look4articles.com/images/icon_Rss.png "XML Feed For RSS"){kind=icon}
Category Rss Feed
Print This Article
Add To Favorites
![[Valid RSS feed]](http://www.look4articles.com/images/rss.jpg "XML Feed For RSS")