To build a list you need to bring traffic to your website without you ll never make any money. With list building essentially being a numbers games, your profitability will largely depend on how big you can make your list.
Even a small trickle of traffic can be sufficient, to start with at least, because so long as you have a good website and give people a good reason to sign up to you list, then it s really not all that difficult to add an extra 4 or 5 people to it everyday. Though that might not seem a lot, keep it up for a year and you ll have 1500 people signed up.
Here s a motivator for you...with just a little effort on my behalf, I made $2000 from one of my lists that has just a couple of hundred people on it. On that basis, that means that 100 people on your list could translate to $1,000 if you have a powerful offer.
Those aren t just my figures either; it s widely accepted that, with a solid targeted opt in email list, you can generate around $1 per person on average. Your niche and marketing skills obviously have a bearing, but plenty of relative newcomers achieve that already, and the gurus far exceed it. But, it’s a good place to start if you’re trying to decide how much effort to apply.
To succeed in building a profitable list though, it s essential that the traffic that you drive to your website is relevant to your end goals. The incentive that you re offering to get them to sign up, and the types of products you intend to sell them in the future, must be tied in with the reason that they visited your website in the first place.
For example, if you’re trying to get people to sign up to your weight loss list, then the website where the sign up box is must be related to weight loss, the upfront incentive that you’re offering them to sign up must be related to weight loss, and the visitors that end up on your website must have been searching for information on weight loss at the time. That is about as targeted as you can get, and anyone who signs up for your list under those circumstances will very likely be profitable to you in the future.
Don t be tempted to buy bulk or mass traffic, however cheap it might see, because 99 of the time you ll only be wasting your time and money. Not only is totally untargeted traffic and thus won t convert for you, but you will also be rightly labeled as a spammer.
You basically have three ways to generate the type of traffic that you need to build a profitable lists. You can get organic traffic from search engines by using SEO techniques, you can buy traffic by using pay per click systems, such as Google Adwords, or you can joint venture with other list builders. Master just one of these and you’re on your way to success. Master all three and your targeted opt in email list will explode.
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