To ensure the success of your fundraising calendars, you should learn about some of the mistakes that people have committed over the years in their calendar layouts and deployment. It is through mistakes that most of us learn to perfect their fundraising calendars. Luckily for you, I am going to tell you some of those common mistakes that people already did. Learn from the list below and you should be able to avoid them easily. This will be a good foundation for you to succeed with your custom calendars. So read and learn.
• Lack of initial market research – One of the biggest mistakes that you can commit when designing a custom calendar is to not do some research. This is particularly of concern if you are printing calendars for fundraising. It is important to know about your target market, including their specific tastes, preferences and beliefs.
If you do not research this thoroughly, there can be a chance that you might accidentally create a design that will have an adverse reaction with the market. You might think that one picture looks good and powerful, but others might take offense as to what is displayed. So to be safe and decrease the chances of your custom calendars failing, make sure that you research first and see what kind of good design targets are best for your market.
• Bad quality images – Another thing to avoid in calendar printing is the use of bad quality images. With so many free images on the Internet, many amateurs think that it can easy and simple to just get those free images and post them into custom calendars for fundraising. The problem with this thinking is that it does not take into account the quality of the images
Some images might look great at the computer screen, but they will translate poorly to actual calendar printing. They can get fuzzy at times, making the whole calendar look very cheap indeed. So make sure you do some quality checks and only use high quality pictures in your color calendars. The higher the image’s resolution, the better.
• Wrong calendar configuration – Another big mistake in creating custom calendars is choosing the wrong calendar configuration. Some markets are more receptive to certain calendar configurations than others. While most people can make do with large wall calendars, others might prefer smaller calendars or even desk calendars. You should always use the calendar configuration that best suits your target market. Otherwise, you won’t really get the amount of sales that you want for fundraising. So be aware of your market and print with the best calendar configuration for them.
• Relying on calendar templates too much – You should also try to end your reliance on calendar templates, especially if you are creating fundraising calendars. While templates are a great tool to ease the burden of designing calendars, they will typically lead you to create limited design choices. It is best to always try new and fresh calendar layouts to get your custom calendars noticed and bought. So try to lessen your use of templates. It is the only way to always keep innovating with your fundraising calendars.
• Cheap minded printing options – Finally, never try to cheapen your calendar printing too much. If you print custom calendars too cheaply, that will really translate badly to the overall look of your fundraising calendars. Rough and thin paper will really make those calendars look flimsy, and they will never really last a year without looking very old and battered. So spend some money on quality calendar print materials. More potential buyers will like your fundraising calendars when you do.
Good! Try to remember these possible mistakes in calendar printing and learn from them. With this knowledge, you should be able to produce better fundraising calendars that will not fail. Good Luck!
Author Resource:
Troy Duff works as a businessman and currently runs a printing company that offers fundraising calendars , banners, magazines, flyers, door hangers, bookmarks, poster templates, calendar layouts , presentation folders, print newsletters and other printed ads.
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