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How Can I Achieve Effective Keywords for My Site?



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By : Ken Harrow    29 or more times read
Submitted 2010-10-22 13:07:16
Keywords are words or phrases that are used to search for internet sites. Keywords are usually located in titles, a body of text, online catalogs, abstracts, indexes, notes and subject headings. Using the correct keywords is essential, and keyword optimization, if done correctly, will serve in driving traffic to your site. So as to know which keywords will likely be most effective for your website, there are a few things that should be done:

• Inspect your websites’ first page; be sure that it carries a central theme.
• Find the words or phrases that best portray the content in the websites’ first page.
• Construct a list of the aforementioned words and/or phrases.
• Don't use highly popular keywords that are being used by a thousand other websites.
• Figure out the popularity for the words you have selected by utilizing a keyword directory or one of the various keyword suggestion tools.
• You can now narrow your list down to a few optimal words.

Use the above process for every one of the web pages, and you will be able to more efficiently optimize the power of the keywords. Do not forget that when you are determining what keywords will work best for your internet site, that there are various kinds of keywords. Knowing about each kind will help in the optimization of your keywords.

When determining what words to use as your keywords, be certain to first establish what the focus of the web site is, what value the websites’ information has to offer, in addition to who your target audience is. Knowing these details in advance will help you to pick keywords that will be optimal for the website.

Different types of Keywords

Generally, keywords can be grouped into 3 different categories. These categories are as follows:

• Theme Keywords- these types of keywords are used to target a very precise audience of people. They're as a rule used on every single page of the website, and are quite effective at boosting page rank.
• Single-word Keywords-these types of keywords are as a rule used between 5 and 7 times on a page, and are used to target a wide, general audience.
• Multiple-word Keywords- these kind of keywords, sometimes referred to as “keyword phrases”, are used to target a specific audience, more often than not in a specific locality. These types of keywords are also excellent at improving page rank.

Tools to Use

There are a lot tools available which will enable you to examine just which keywords are overused, which ones aren't, along with which keywords will best help you and your internet site. Seeing as there are such a lot of tools available, you have to determine the one that you are more comfortable using. Some keyword tools are free of charge, whilst for others there is a charge. Among the tools which can allow you to find good keywords for your site are:

• Keyword Search Tools
• Keyword Research Tools
• Keyword Lists
• Keyword Software
• Keyword Databases

All of these tools can be located on the World Wide Web, and can help you in researching certain keywords and phrases and that you wish to use for your website.

Although finding good, effective keywords can prove to be somewhat time consuming, it is much better to invest a bit more time so that you can get the best results. Rushing through the process of selecting keywords then incorporating them into the content of the site will merely be wasted time, because it is not going to get traffic to your site, nor will it improve your page rankings with the search engines.

With so many tools and techniques available for you to utilize on your quest to get the best keywords, with a bit of time and patience you should be in a position to get your site optimized with the right keywords which will prove to be very effectual. Remember that good keywords and keyword phrases are crucial for the life of your web site. Make the task of finding good keywords a highest priority with regards to your web site. Chances are you'll be pleasantly surprised when your websites’ traffic increases and your page rank goes up with the major search engines; all because of a few, well-placed keywords!

Author Resource:

How to find niche markets is an art and a skill. I hope this article helps you to find niche areas to profit by.

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