Whatever the size of your business, music on hold is an important addition to your phone system, and it helps to retain customers. Customers appreciate music to listen to as opposed to silence while holding on the line. Not only that, but it lessens the perceived time they are waiting. Choose music that fits your business model, building custom made play lists that will only include the music that you want. In addition, on hold advertising and messages on hold help to inform customers of new products and services and news from your company.
A number of professional phone systems like Avaya and Aria already have the ability to play on hold music which can be set up easily. On hold music firms can still set up on hold music or messaging for your business even if you do not have a phone system for your business, offering the highest production value with original messaging and advertisement copywriting.
On hold music firms offer, among other things, digital audio processing, professional copywriting of messages and advertisements approved by you, fully orchestrated on hold music that customers find pleasing, full BMI and ASCAP licensing, voiceover talent of the highest caliber, and customer satisfaction. If you think you can produce your own on hold music, consider all that goes into the production, and then reconsider a specialty on hold music firm.
You may think that you can simply turn on the radio for your on hold music, but to do that is not allowed due to licensing rights. The rebroadcast of radio requires special permission, and even if it was legal it would be impossible to customize it to your needs. Another common misconception is that you can play CDs, but again, performance licensing laws prohibit it. To produce your own music to play over a CD player or an MP3 player might be an option, except then you run the risk of unreliability, poor sound quality and looping fiascos that could prove to be disastrous. It is best then to choose a professional, considering cost, convenience and quality.
When you offer messages or advertisements on hold, waiting customers will not hear the same message over and over again. They will instead hear random selections of several messages keeping repetition to a minimum and maintaining on hold retention. Firms that specialize in on hold music and messaging produce several different messages that play in a cycle, changing it up for your customers. It not only reduces perceived hold time for customers, limiting hang ups, it retains business and creates a favorable impression. Professional firms are in business to keep your customers happy and staying on the line.
Additionally, on hold advertising offers a chance to build your companies image and encourage sales in areas that customers are not necessarily inquiring about. Some larger firms even sell advertising space to other firms to play while customers are on hold, increasing revenue and building relationships with other businesses.
Costs are not as steep as you might think for on hold music and messaging. Many professional phone systems are equipped for on hold music already, you just need to find the provider. The installation of music on hold is often as simple as plugging a jack into a phone system. Most firms find switching their on hold music and messaging 4 times annually works fine for their needs, but you can choose to switch it more often.
With on hold music and messaging, you will create an enjoyable atmosphere for your waiting customers that will help you retain business and build stronger relationships. Silence can actually make customers feel like they have been waiting for longer than they actually have, so you should avoid it at all costs. Do not underestimate how long your customers have been on hold, for this could be bad for business. On hold music increases satisfaction, reduces hang ups, and lets your customers know you are thinking of them.
Author Resource:
About the author: Kirby Whitehall is a telecommunications specialist from Infiniti Telecommunications, who are market leaders in phone systems and phone system services.
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