Secrets? Really? The bottom line for keyword optimization is as follows. Use it, and you re rich. Don t use it, and you re broke! Period.
This is an oversimplification, but there s evidence to support this. If you don t learn to choose the best and most targeted keywords for your campaign, your business will suffer greatly. Choosing the right keywords will determine your placement in search engines most common searches.
How does one begin to find the right keywords? You re in luck. There are many tools available for the online marketer to take advantage of for their business. I d like to give you the most popular one. What s best, it s free!
Google Keyword Tool. The gold standard for keyword optimization. Just search Google Keyword Tool and you ll get it. Just type in your keyword, and commence with your search.
The secret is to learn how to interpret the data that you see. With each keyword or phrase, you ll see a bar denoting the advertiser competition for that keyword. These are words high on the list of online advertisers to bid on in their campaigns. The more popular the words, the higher the bid competition. The higher the bid competition, the more expensive your campaign will be. These can prove to be your e business bread winner if you don t mind spending a lot of money in advertising. I ve got a couple ways around this problem.
1. Choose words and phrases that are lesser known. If you take one of the words in your keyword search results and put them back into your search, you will find it broken down even further into more specialized niches. This can be a good thing for you since these words are not as popular and therefore much cheaper to bid on. Some keywords out there you can get away with paying literally pennies per click, so search carefully.
2. Pay close attention to the Local Monthly Data column. This represents the number of searches that were done on this particular keyword or phrase in the last month the data was available. You can use the lower numbers to your advantage. For example, a keyword that has 4 million searches may seem like a winner, but you ll be paying through the nose for advertising costs since most advertisers are bidding top dollar for these words, so you ll be fighting for position based on the money you put up.
If you look for keywords with fewer searches, 3,000 for example with low advertiser competition, you can be sure in most cases that you ll be paying pennies per click. But the best part is that out of those 3,000 searchers, most of them will land squarely on your site as one of the first they see! Top position, plus cheap advertising, plus minimal competition equals money in your pocket!
3. Misspelled words. I may be overstepping the line here, and most experienced web advertisers would kill me if they knew I was spilling these beans, but misspelled keywords may be a goldmine for you. On your keyword tool search, you ll come across the common misspellings of people s search words. These words are rarely bid upon. That means you bid on them for pennies on the dollar and you could be seeing tens of thousands of clicks because so many people misspell words in the same way! Remember this! The more clicks, the more sales. The more sales, the louder your laughter will be on your way to the bank!
There are many more cash producing secrets. For more keyword secrets they don t want you to know about, click the link below and watch a few short videos...
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