A new innovation is transforming many lives in the villages of India by bringing light where there used to be darkness.
The New York Times published a piece named, "Husk Power for India". Power, which is common in the lives of most in advanced countries, is a rare bonus in far-flung areas of underdeveloped countries. What was once cattle feed is now used to generate power - rice husks.
Being brought up in the pastoral Bihar State, Manoj Sinha knew what it was like to be without light at night. Being an engineer with Intel Corporation he had all the competence to bring a lifelong idea to fruition. He led the creation of his power generation equipment from rice husks and other wastes from farms and now he sells power to rural areas across India.
Sinha is what could be called a social entrepreneur because he feels business is a solution to key social issues. "Business leaders must realise that the world's poor need investments more than handouts," he says, adding, "these are customers, not victims."
The article inspired me to think about giving in a different way leading me to ask myself, "what is the most effective form of giving?" Is it education, commercial activity or disaster relief? There are so many ways to make a difference. One way of giving can seem more effective or sustainable than other ways depending on the way it is expressed, looked at or implemented.
I then came to identify there were eight sections to giving as a form to perceive this. So, let me outline the eight methods; which in effect are often 'phases' of giving as well.
Stage one: Necessity - saving and helping others who are afflicted by natural catastrophe, contagious diseases or other unmanageable conditions.
Phase two: Respite - providing respite from enduring need, poverty, ill-health, disadvantages or prejudice which otherwise would continue or deteriorate because of the lack of awareness, training or resources.
Stage three: Remedying and defense - internally, bodily and psychologically. Many people carry injuries that may be invisible but could be severely confining their lives. Giving the remedy to release the buried trauma creates better facilities for them while giving proper protection gives them a sense of defense.
Stage four: Training - giving better training, knowledge and skill instruction to create empowered and practical solutions to resource creation while encouraging people to identify their singular talent to survive.
Stage five: Creative investment - lending a hand, money or resources to those who have great potential to make a difference. This gets leveraged many times as the resources increase and passed on to many others who again make more out of the opportunities given.
Stage six: Sustainability - working together involving the people in the local environment, creating sustainable community - environmentally and socially.
Stage seven: Empowerment - empowering and inspiring the people to unleash their true potential and motivation to make a difference. In this group of giving, the aim of giving changes from 'giving to the people who are in need' to 'giving people opportunity to give to others' and to the community.
Stage eight: Cherishing - just doing whatever we like to do to tend and care for others. No approach or expected upshot exists in this stage of offering. 'Giving' does not even exist here in the physical sense of the word, as there is no sense of owning or decision or craving to modify things. This is where we do not even have to consider anything, we give out of a sense of our own fulfilling sensations.
What we also perceive is that at each one of these eight stages of giving there are distinctive things that the donor gets back.
One: Sense of bonding
Two: Sense of contentment
Three: Relief from pain (our own)
Four: Gratification for our own understanding, talents and situations
Five: Long-term sense of involvement and fulfillment for our own life
Six: Improved environment for our own life and for the lives for all those we love and care for
Seven: Soul gratifying encouragement and devotion to our own purpose
Eight: Love
Sharing has many stages and sensations based upon the donor and getter. And the 'phases' do not detail which one is of more importance than the other. All are mandatory.
I was gifted with an experience early in 2008 while travelling with a group of dedicated entrepreneurs through India to see how we could be more effective in our giving. I was blessed to have one particular experience that made me think about what 'effective giving' really meant.
We were in a little town one day. Four of us had just booked a taxi to take us to another town nearby. We negotiated with the driver carefully as our hotel staff had warned us in advance about the rip-off we might experience seeing we were not local.
We halted briefly in front of the local train station for a short recess on the way. While the others went to use the restroom, I tried to chat with our taxi driver standing near his vehicle. With his limited knowledge of English and a wonderful smile that showed his blackened front teeth, he told me that he had a house on the suburbs of the town and he had a sweet wife and two lovely kids who went to the local school - I felt a strong bonding with him.
I congratulated him on having such a loving family and told him that I also had two children similar ages to his. When the others returned he spontaneously invited us to come to his house for lunch. I thought it was just a friendly courtesy he wanted to show at first. However, after dropping us off in the town centre, he insisted that he would wait for us until we finished our exploration in town. And he did. I was actually quite surprised to see him still waiting at the side of the road standing next to his taxi more than hour later. We jumped back into the taxi and he zoomed off up the road to where his family lived.
When we reached there we were really quite taken aback to see how he was living. It was more or less similar (if not worse) to the standard of people dwelling in slums we had visited before. From the gleaming new taxi he was driving, who could have thought this
As he reached the narrow open street in between shanties that were made with rough concrete blocks and mud walls, we felt guilty about accepting his invitation. For a brief moment I was nonplussed. "How could I accept the hospitality of this man who didn't seem to have anything at all and I didn't even bring any gift that could be a help to his family", I told myself.
As we got into his house, we saw a small pot and a stove on the mud floor. His shy sweet wife smiled and blushed at the sight of visitors and vanished into the cupboard sized storeroom of the house. As I looked around, I saw the man's neighbours giving the woman a few cups over the crumbling concrete walls. They simply didn't have enough cups in their house. There was just a single small room that had a lone cot and an old galvanised trunk adjacent to it.
The driver hastily drew out three hand-woven mats from the trunk and spread them out on whatever little space there was on the mud floor and put one on the bed.
Hot cups of tea came pretty fast and so did some snacks. His kids as well as all the little ones in the neighbourhood came to see us and stood around near the door. All six of us were totally wedged into the small room. I asked him with surprise where all his children slept. I thought they might be having another space somewhere. To my utter surprise, he pointed the chest and happily said that it was their sleeping space.
He gleefully told us that he was a dancing champion in town and pointed to some trophies on the shelf above the bed. Keen to show us his dancing skills he suddenly dashed outside. From nowhere music filled the tiny room. He didn't have any music system in the house, it was coming from outside. I was curious so I stood up to see him reversing his taxi right against the back wall of his house with the doors wide open with car radio on full volume!
The time moved fast (with his dancing and the many more cups of tea that followed) and very soon it was time to thank them for their great warmth and courtesy and make our move. As we got ready to leave and express our gratitude to him and his wife, he pulled out the best of all the rugs he had, and just gave it to us. It was one of the very few things he owned. It was impossible to believe that he was offering it to us.
We all courteously begged off his gift and moved out waving goodbye to all the people waving back at us. We got real baffled about the whole affair. Should we have paid them something as they surely had only too little money? Should we have consented to take the cherished gift he made us?
As I was thinking about this soul-lifting happening a few days afterwards, I was wondering about refusing his gift. He looked quite dejected that we didn't agree to take the gift. It wasn't only the fact of declining the gift that crossed my mind.
I understood that the sense of unease I felt was really ensuing from viewing him as unfortunate. I was perhaps thinking that I couldn't possibly accept something from a person who had very little.
But did he actually have modest means? Maybe he had other things - a lot more.
Maybe the perfect gift we could have given him then was to accept his gift in total surrender and gratefulness.
Every act of sharing and taking are indispensable for us to fill our world with profusion and satisfaction in equal measure for both sharer and taker. We can start doing this instead of evaluating and validating one over another. The beautiful act of sharing and taking requires no additional elucidation.
Manoj Sinha's words continue to reverberate in my mind, "these are customers, not victims." I can picture the happy faces of the rural folk who are now pleased to have power in their hamlets and the kids who now can read books and happily do their homework at night.
Author Resource:
Discover more about how Buy1GIVE1 (BOGO ) can transform your business using Cause Marketing .
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