People that start to make great candles often consider whether they can make money with their candle making craft. The answer to that is a resounding yes. Candle are super popular, are consumable and people are always looking for a new and different candles.
So the first thing to remember is that your candle making craft must be something that catches the eye of the consumer. Yankee and Old Virginia Candle Companies have cornered the market on the run of the mill, ready made candle in a jar with fragrance. Unless you have a factory, 50+ employees, and a research department, you probably aren't going to break into this market. This doesn't mean you can't turn a significant profit, only that you have to be creative.
A great example of this is a lady in Lynchburg, Virginia, which happens to be the corporate home of Old Virginia Candle Company. She makes enough money with her candle making craft that she regularly advertises on television and gets orders from all over the country. She has developed her own personal technique in which she makes standard large scented candles in a mold. Then while the wax is still workable, she shaves into the candle creating a unique curled wax effect along the candle's sides. This is the type of unique approach you should strive to have in your own candle making craft.
A great tip I was told early in my candle making research was to go to Walmart or Kmart and see what low quality corporate made candles sell for. Then go to a craft shop in the mall and see what Yankee sells a candle like yours for. Your starting price should be in the middle of these two prices. Once you have the price data for the low and higher end quality candles, you should sit down and figure out your true cost per candle and set a wholesale price for the candles you plan on selling. This is a much better process then just picking a number off the top of your head. Stay away from the low end Walmart pricing, because your candles will then be thought of as cheap. You do not want your candles thought of in that light.
Go to the local Walmart and find out what poorly made corporate candles sell for. Then stop at the mall and see what Yankee sells a candle similar to yours for. Your candle making craft should sell somewhere squarely in between. After you've found the range in which others are selling their work, sit down and figure out the wholesale cost for the candles that you intend to sell. Stay as far away from the low end of the price research as you feel comfortable with. Remember, you do not want your candles to be compared to Walmart prices, because they will look cheap and people will associate that with poor production.
Finally, to make a profit with your candle making craft, you must figure out where you are going to sell your candles. It's probably best to begin selling to friends and family first and let your business grow by word of mouth. This is always the best way to get started. Another option is a booth at a local farmer's market. Also, check out what is available in the local consignment shops in your area. The Internet is another good way, but keep a couple of factories in mind. First, there are some free sites like Etsy where you can sell for free, but this type of site will only provide you limited exposure. If you pay for your own site, this will add cost to your candles in the form of web development and advertising.. You must decide if it is worth your while it to do either. You can most certainly make a profit with your candles, just remember these tips and plan accordingly. Once you have a solid business plan, you are well on your way to profitability.
Author Resource:
Pat McTigue is a seasoned student of candle making . For additional outstanding pointers and information about candle making crafts , visit ." target="_blank">http://www.candlemakingsuccessplan.com/candle-making-crafts/ .
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