Different approaches should be taken when selling services or products to a guy when compared to a woman. As they say that men are from mars and women from Venus both of these think very differently and hence, their thinking should be influenced by different methods.
For example, when a man decides to buy a car he looks out for the latest model, speed, mileage, etc. But when a woman goes out to purchase a car she'll choose an automobile with respect to the color. She would like it match it either together with her work dress or accessories like watch and you will be concerned whether there's enough space to store her necessities. As their psychologies differ a lot, they should be convinced to buy an item using different methods.
Presentation is also very important. The salesperson talking to a male client doesn’t have to concentrate much on looks and cleanliness. It's okay if he does not have the required documents available and his sleeves are folded up. However when exactly the same salesperson is referring to a female client, he ought to be spotless from head to toe. He should comb his hair properly, have manicured nails and even his shoes should be well-polished. The salesperson should bring along all the necessary documents in advance and shouldn’t go rushing in front of the customer. Women seek perfectionism.
Words ought to be spoken with extra care in front of a woman customer. Women are better listeners and they will analyze each spoken word. Lots of emotion should be active in the talking because women are drawn to emotions immediately. Like when selling clothes to a lady, tell her the way you will feel bad for her if she's to sweat badly in the summer because of her nature of job. Choose a nice cotton dress for her and get her to test it. The client is going to be highly touched and can take a shorter period to buy the product. Seventy-five percent from the job is performed if she's won emotionally.
Next important point is to never stop talking while watching female customer. The moment the salesperson stops talking, she'll start thinking deeply about the product and will start examining every detail of the merchandise and will give a second thought to the product. Women have the capability of multi-tasking. They will be able to listen in addition to browse the manual at the same time. So keep her involved into a lot of things at a time.
A guy lacks the talent of multi-tasking. If a male client gets involved with another thing, stop speaking immediately while he will struggle to focus on both things and it'll lead him into a confusion state.
Another point to be taken care of is, it’s not a good idea to have a woman salesperson whenever a male client is to be handled. Women communicate a lot and men are bad listeners. The woman salesperson will continue about the product and also the man will just nod his head with no meaning out of it. They will not able to express properly whether they are becoming the point or not. But on the other hand, a woman client can certainly express how much she's followed. Even if they don’t speak it out, her facial expressions will inform everything. Then when a salesperson is dealing with a female customer, he or she should look out for the client’s expressions. If she shows any state of confusion or dislike, try going for a different approach.
Men clients can be made to comprehend concerning the product by simply drawing the outlook of the product utilizing a simple pen and paper. Men have a great capability of visualizing the three dimensional images of the merchandise that is being known. But women are not so good that. To provide a clear picture, the sample or the actual product ought to be proven to her.
Complimenting a male customer is a very wise decision. He will be over whelmed and will take it in a great sense. But a woman is a careful listener, so any compliment should be given with extra care. Any fake compliment will be immediately detected.
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