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How to Optimize the Site Content



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By : mmascar rrooneyy    29 or more times read
Submitted 2010-11-07 03:10:45
The content is the king of your site. It is the content that attract visitors to your site. If you want to maintain a high rate of returning visitors, you must provide fresh content for your site.
The content of your site must not be ripped off from another site. If the owner finds out that you are stealing his content, he may file a lawsuit against you. Besides the copyright problem, you will also face duplication problem. The search engine robot is able to detect duplicated content by compare it with the content of other websites that are indexed in the search engine. If you want to avoid this problem, you must use unique content for your site. In this way, your site will never get penalized by the search engine. Unique and informative articles will attract a lot of targeted traffic from the search engine. This is because the search engine likes informative articles that can help the visitors.
If you want to add an image, make sure you are given the permission to use it. Nowadays, it is very common for people to go to the image search engine and steal images that don’t belong to them. If the image is high quality and shot by a professional photographer, there is a high possibility that he will sue you when he finds out. To avoid unnecessary problem, you should always use image that you have permission to use. Google terms of service states that they will not index site with stolen content. If it is able to detect that you are using stolen content, they will not index it. This is why duplicate content seldom get indexed. Sometimes, the search engine will not deindex it but rank it at the back of the search result. If you want to achieve high ranking, you should write original content.
Your site should only focus on one topic. It should not contain a wide variety of topic. If your site contain articles on all topic, it will be hard for the search engine to determine its topic. If you want your site to feature content in different topic, you can create subdomains. Subdomains are considered separated from the main domain. If the search engine crawl the contents in your main domain, it won’t crawl the content in the subdomains. You have to social bookmark the main domain and subdomain in order to get them indexed.
The ideal length of the article should be 300 – 500 words. It should not be too long. If it is too long, the search engine will considered it as spam. If the article is too long, you can separate it into multiple pages.
If you don’t know how to write articles, you can hire a SEO company to help you. The SEO company has a group of professional writers that can write high quality articles. The rate of the article writing services does not determine the quality of the article provided by a SEO company. To evaluate the quality of the article, you must email the SEO company and ask them to provide a sample article. The SEO company which you hire for content writing must exist in the search engine for many years.


Author Resource:

Mascar Rooney is the author of this article on directory submission .Mascar Rooney is the author of this article on social bookmarking .

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