Some people do talk about being more targeted with their fundraising ideas. By focusing efforts on a select demographic that is promising, they say that you can get better results in most campaigns. When it comes to using fundraising calendars, this is definitely true. If you print many different fundraising calendars for specific people it is highly likely that you can sell more of them, since the designs are geared towards what people want.
Let me show you a few examples of this kind of concept in action. Below is a list of specific ideal consumers for fundraising calendars. I will tell you how exactly you can design a custom calendar for them to convince them to buy for your cause each time.
• For businesspeople – Businesspeople are a great target to sell fundraising calendars. Not only do they actually need calendars for most business scheduling tasks, but they also of course have that extra expendable income to give away to fundraising causes. So it is really a great idea to design custom calendars geared towards business people.
If you want to design a fundraising calendar for these people, the best way to do it is to make it very functional with a sleek corporate look. This means that you should always make space on each date of your calendar so that business people can label those dates for important events. Moreover, you should adopt current corporate designs that are usually clean, sleek with themes like success, professionalism and growth. These are the calendars that most businesspeople like to have in their offices, so you should definitely adapt your designs like this if you want to sell your own works to them.
• For career professionals – If you are targeting real professionals such as doctors, lawyers and other professions for your fundraising calendars, the trick is to adapt your calendars and their message for those industries. For example, if you want doctors to really want your fundraising calendars, you might want to print calendars with great calming images and text which they can use in their clinics. If you want lawyers to buy your fundraising calendars, then a law themed calendar with interesting or funny law quotes might be great. As long as you connect with those professionals through your color calendars, you can easily get them to buy your fundraising calendars.
• For homemakers – Now, one of the most common targets for fundraising calendars are homemakers. If you want homemakers to want to buy your color calendars, the main design rule is to create something that looks very decorative with some additional functionality. So you should use a great collection of artistic photographs for example, along with a notepad attached to the calendars for those homemakers to write reminders. If it looks like it is useful around the house, many homemakers will probably buy it. So try and adapt your fundraising calendars to get more responses from this particular market.
• For a general audience – Now, if you are just really clueless as to whom you should be designing your fundraising calendars for, here are some tips for a general audience. Typically it is best to use Universal Themes in your color calendars to appeal to that general market. Themes like action/energy, love/affection and inspiration/success all are things that people want to see one way or another. If your fundraising calendars can project these kinds of Universal themes in the designs (especially the pictures), you should be able to get a lot of people interested in buying your color calendars.
Great! Now you know how to design specific fundraising calendars for great target markets. It is possible to easily adapt these concepts for other kinds of customers of course. Just try to always give what your probable customers want and you will get results in this kind of custom fundraising.
Author Resource:
Troy Duff works as a businessman and currently runs a printing company that offers fundraising calendars , banners, magazines, flyers, door hangers, fundraising ideas , bookmarks, poster templates,letterheads, print newsletters and other printed ads.
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