Marketers know that it takes at least seven or eight leads before an inquiry turns into a sale. A raw inquiry from your poster printing for example takes a minimum of seven times before a lead turns into an actual buying customer. Hence, it is important that as a business owner, you put a lot of emphasis on taking care of every inquiry and making sure that you nurture them.
Don’t make the mistake of ignoring or even worse, discarding any leads if they happen to fail to purchase or engage in business with you. Even if after two or three attempts and they still don’t get interested in your poster printing company for example, don’t just thrust them aside. Unless you want to be sorry later on that you did not insist on marketing to these people, you might want to focus and optimize your marketing resources so you can aggressively promote to every person in your database until such time that each of them makes a favorable action on your message. Until such time that you have marketed your business for more than ten times and they still don’t want to listen, only then can you disqualify them as legitimate leads.
So how do you nurture your leads and create maximum results for your efforts? Ever heard of the adage, “Do not put all your eggs in one basket”? This can also be applied to marketing your business. Never put all your resources in one or even two programs that would get your budget depleted.
Don’t be like the other marketers who get captivated by one major marketing campaign that they put everything they have onto it. These marketers tend to believe that their own products and services are so great that people would actually want to hear about them. But we all know this is not always the case. People generally do whatever they want. And they don’t get swayed by marketing gimmicks even if the business owner believe with all his or her heart that it’s the miracle drug to a better life. So instead of putting all your money and effort on one-time and high-risk programs, increase your results with several bite-sized campaigns. It is better to spend less on each promotion but have these marketing campaigns done frequently. Your target market would remember and recognize you more the longer you are seen in the market.
But being persistent with your campaign also doesn’t mean that you become a nuisance to your target market. You can be persistent and friendly at the same time. Once you have identified a legitimate lead, be sure to make contact with him or her on a regular basis. And as far as your budget would allow. You also wouldn’t want to go overboard on what you can afford. There are still other things that you need to put a budget on to be able to run your business successfully.
The bottom line is to be friendly and persistent at the same time. How you relate to your prospects is more than the money you put into your marketing campaigns that would get them to take your offer.
Author Resource:
Lea Delaney is specializing in writing articles on a printing company. Try to check out this website for more information about online poster printing , and check out the best and trusted poster printing company .
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