Last month of the year December has started and with this the very nature of the web will be changing around you over this period, so it’s essential your web presence does the same. The Christmas period is no doubt is one of the busiest and the most competitive phase of the year for all the online marketers, especially for the Pay Per Click advertisers. At this time of the year all the retailers, businesses, online stores all over the globe want to attract high volume of visitors to their websites, products, offers to maximize the profit of the year. All gets in the mood to out shine their competitors by displaying applying the most aggressive and beneficial online marketing strategies.
• Make changes to your site: Add new content focusing on Christmas; add new pages or even going a bit Google way by changing your logo to be a bit more festive
• Make sure you have links going to the new content on your site: Publish, promote the new site content. Build links to it. Make it obvious!
• Promote your popular product: If you are selling a product which you know is on the festive wish list of everyone then promotes it by putting it in a place where everyone can see it.
• Make your shipping times obvious: Let all your users know what your final shipping dates for Christmas are. This will assure the visitors that they will not going to miss this out and will get this on time.
In this Christmas season what can you do to attain your high traffic goals?
For the business by far the easiest method to take the full advantage of this Christmas period is through optimizing their already running PPC campaigns or by running a new one which are targeted to achieve the goals of higher visitor numbers. Getting your product to the market at the right time, with strategic ppc management one can make a huge difference to their sales. Search traffic around Christmas related terms or keywords are the most searched one. Google Insights graphs have shown that traffic around keyword ‘gifts’ shoots up high during this period.
Budget Strategy: During the Christmas period in pay per click the searches over the keywords increases followed by increased cost per click (CPC). So if you plan ahead and start optimizing your campaigns you can benefit and have high ROI from lower CPCs. Constant monitor and campaign analysis will make sure that your ads do not stop appearing due to low budget. Moreover it will be worth to have holiday budget open during last few peak weeks of the year. Also getting a head start on running holiday campaigns will capture the early bird shopper audience.
Keyword Strategy
The most important thing in optimizing the PPC campaign for festive season is to add holiday themed keywords to it. One should not only add generic keywords like “holiday gifts” and “holiday special cake” but also specific holiday keywords like “gifts for Christmas” or “sweets for Hanukkah”. Adding variations of keywords using different match types will help extend your marketing reach to a larger group of shoppers. Imagine being in your customer’s shoes and think what they see and look out for. Having keywords transparency will facilitate quality leads.
Ad Copy Strategy
The second important thing in ppc management is the ad copy. Writing the ad copies could be the most crucial part of a successful holiday campaign. Optimize the ad copies with the new holiday season themed keywords you have added to the campaign. Create relevant headlines featuring holiday theme, Christmas related. Something like “Christmas Gifts for Mom”, “Holidays Discount Offer” could make an impact to a holiday searcher or a shopper. The description line of the ad copies should convey your message of selling or offering services or products related to festive season. Take hold of shopper’s interest by connecting to his or her holiday shopping needs. Remember to test your ad copy frequently.
Landing Page Strategy
After the visitor has clicked on the ad copy next is your landing page. For an effective holiday campaign, the landing page design and the ad copy need to be intertwined. Your festive themed ad copies needs to be reflected on the landing page i.e. the theme of the page should also reflect the holiday season festivity. This relation will also help to increase your keywords quality score. Make sure your keywords, ad copy, and landing page should be related to each other.
Christmas is a big opportunity for online retailers. If you want to make the most of the increased earning potential that the festive season brings, you need to start acting now.
Author Resource:
Sanjana@Cranvas provides ppc management to get you rank high and drive leads to your site. Also contact for professional seo services which can make your online marketing flourish during this festive season.
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