You see a lot of information products selling for $17 $47. However, a lot of business owners are leaving money on the table by not leveraging off their existing business assets and sell at a more premium price. Here is a step by step plan on how you can create a $197 information product.
If you have a current ebook, that sells for $27 you can create an advanced version of it and call it part 2. But if the existing version of your ebook is not selling well and doesn t have much interest from the public, then create a new ebook altogether.
With this advanced ebook, try to cram as much information in it as possible. Have a lot of to do items and step by step plans in it. These topics can be shown in your sales copy so that prospects are more motivated to buy after seeing all the information you have to offer.
One of the key steps to be able to sell an ebook at a premium price is to make the reader look at the sales copy and see all the information it has inside which can help them solve problems.
With so much information in your ebook, you need to do a lot of research and writing. If you don t have time, you can outsource this to a professional freelance writer to create the product for you.
Now that you have created an ebook that can sell for around $47, you can have someone read the whole ebook and record it as a mp3 file. This audio version of the ebook, can be sold for $20 extra.
Your next task is to create a physical copy of your product which can be shipped to your customers. You can use a fulfillment house for this operation and it is not complex at all.
Customers can purchase a digital version of your book, a physical copy and a recorded CD of the ebook. You have made your information product much more valuable now and can easily sell it for $127 online.
To further add value to your information product, interview 2 experts in your field that are related to your ebook that you are selling. It is easy to contact experts for interviews since they appreciate the exposure to their business.
With these recorded interviews, have them on CDs and also transcribe them. Have them printed out and add it to your information product package.
Next you can create an workbook which your customers can use to carry out what your ebook teaches them. This physical workbook is appreciated by a lot of people and can increase the value of all information products.
And finally, offer a 30 minute phone consultation with you and your customers after they have read and applied the information. During this phone consultation you can sell them your existing products if they need it.
This phone consultation will build up a relationship with your high spending customers who you would want to stay in touch with and sell more of your products and services to.
This is how information products are sold for hundreds of dollars. By adding more products and services to the package, you can easily charge $197 for it. It is recommended to outsource your information product creation to professional freelancer writers while you focus on the marketing of your product.
Author Resource:
Get your online product created at http://www.eliteghostwriters.com/infoproducts.html Download a report on how to build a 6 figure online business at http://www.eliteghostwriters.com/report.html - Alan Cheng, Elite Ghostwriters.
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