So you’ve created the perfect design for your marketing collaterals. And to your mind, you have the most compelling copy this side of the planet. Even your graphics are to die for! Your pictures are exactly what the adage tells us – how they can say a thousand words and all that stuff. With amazing images to capture the essence of your marketing message, what else are you missing out? Everything seems to come together to give you one of the most effective marketing campaign in the market.
So what’s next for you? Well, whether your printing project are brochures, or even the small pieces of paper that we call the business cards, your marketing collaterals are not yet complete – not until you’ve provided your print media with the finishing touches.
It is really very common for many marketers to gloss over the final steps – the finishing touches – to the printed materials. To be more economical, most marketers would rather print on the lowest cost paper and bypassing the finishing touches usually provided to create a more effective communication tool for any business. Getting your gloss or matte finish on your marketing collaterals is actually a very important matter for you to make a decision on. A professional online printer that has been in the industry for many years and are given a lot of online printing company reviews such as that of printplace reviews, would know that the right finishing touch can speak volumes on the quality not only of the material but more importantly, of the business itself.
The impression you’ll get from your marketing documents can go a long way in creating the difference between your collateral ending up increasing your sales. Or your target clients throwing them in the garbage because it looks very much like junk to them.
So what are the printing options and services provided by a professional printing company that you can avail? Here is a basic review of what an online printer can include in your print order.
Paper Stock
When it comes to paper stock choices, you can specify to your online printer the kind of material you would want for your print job. Generally, paper is measured by points according to its size and weight. For example, the ordinary paper has 10 or 12pt, while a card stock, which is usually thicker, has 14 to 15pt. The thickness of your paper determines your point size, which is usually measured by thousandths of an inch.
Paper Weight
The weight of your paper corresponds to how much a ream weighs in terms of pounds. A ream usually has 500 sheets. So that when paper has 100# in weight, it means that the 500 sheets weighs 100 pounds.
When you choose your paper material according to its stock and weight, it should be the thicker your choice, the better. A hefty and quality paper stock often gives off a positive impact on the company’s image as someone important and professional to deal with. Also, depending on the kind of marketing material you’re going to print out, your paper choice would reflect the image you would want to convey to your target audience.
Finishing Touch/Final Coating
You have to apply the finishing touches to your marketing collaterals before you can really say that the print job is complete and well, finished. You can choose from gloss, matte, and coatings such as UV and aqueous. The glossy finish has that lustrous feel to the material that adds the extra weight and shine that gives off that smooth surface. Matte, on the other hand, provides a flat satin coating with colors becoming more vivid, in addition to being resistant to fingerprints.
UV coating has high quality and reflective gloss applied to a very thin layer and then cured by ultra-violet radiation; hence, the name. Not everyone in the printing industry provides this particular coating. It takes a special equipment to add that dimensional look to your print job that can definitely catch the eye of your target clients.
So even before you approve of the printing service for your print job, determine first the kind of finishing touches you need to create a more dramatic impact on your marketing collaterals. Adding that extra touch would help you increase your effect to your target audience.
Author Resource:
Troy Duff works as a businessman and currently runs a printing company that offers label printing, banners, magazines, flyers, bookmarks, print newsletters and other printed ads. Read there printplace reviews and online printing company reviews for more information.
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