The term Web 2.0 is normally associated with the web applications which alleviate interactive information sharing, interoperability, user centered design and collaboration on the World Wide Web. Web 2.0 technologies include an array of Internet based tools that can aid your small business in gaining a leadership position, which can ultimately help grow your business. The advent of Web 2.0 technologies gives IT industry a great fortune to become more innovational, more originative and a more worthful part of business. Some of these Web 2.0 technologies includes podcasting, blogs, social networking, tags, RSS, wikis, online and interactive videos.
RSS
RSS stands for Really Simple Syndication. RSS allow your company to circulate the content online. RSS feeds allow your organization to send news and information to your potential and existing customers. RSS feed help you extend the reach of your online presence. It allows the user to stay informed by finding the latest content from your site. RSS feeds enable a business to receive customized and pertinent content on a regular basis from different websites. RSS feeds are a complete resource and could translate into more customers and business for small organizations as there is no cost involved in establishing and maintaining them.
Podcasting
Podcasting is identical to RSS and allows subscribing to a set of feeds to view syndicated content. However, with podcasting there are set of subscriptions that are checked for updates and you can listen to feeds rather than reading them. Podcasting allows individuals and businesses to publish their own online radioshows. Users can automatically receive new shows without going to a specific site and download it from there. It makes easier for the users to listen to your company s broadcast. The companies can have a direct conversation with the listeners which successively helps to personalize your company. It could also be the one of the best ways for interviewing the CEO or head of your company.
Blogs
The word blog is short for web log. Blogs are the web posts that you create to communicate your potential and existent customers about your products and services. Blogs build knowingness for your company and provide a platform for encountering feedback from the online customers. A typical blog includes text, images, video, audio and links to other blogs and web pages. By appending the utile information to your blog, your company can become a confided reservoir of information, which helps build the believability of your business firm. Frequently updating the weblogs and building up the links to them will help rank your blog higher up in the search engine rankings. Blogs can fall into different categories like Personal blogs, Corporate and organizational blogs, blogs by genre,blogs by media type, and blogs by device.
Tagging
Tagging was extrapolated by the websites affiliated with Web 2.0 and is an important characteristic of many Web 2.0 services. Tagging allow users to manages online information from many sources, such as websites, images, links etc. A tag help you find the information from different sites on the web. Tags can bring individuals to your website and share information online. Delicious is one of the tools to help tag URL s with keywords related to your organization. Tags can profit small businesses by enabling them to utilize and implement information more expeditiously.
Wikis
Wikis are websites that can be easily edited and updated by the users. Users can also create new content and change the arrangement of existing content. Basically, wiki websites functions on a principle of collaborative trust. They provide a great platform for people within and outside an organization to promote the meaningful topic associations. Anyone on internet can maltreat or interpolate the information on wikis, so this can create problems for small businesses. In order to annul these types of problems, businesses can limit the access to their wiki.
Online and Interactive Video
Many small businesses usually do not have many resources to spend on advertisements. However, it is recommended to post any video clip that represents your company or your business. If you have any video clip of a key person or the CEO at your company being interviewed, you can post it free of cost on renowned sites like Google Video and You Tube. Another way is creating interactive video and makes it appear on the computer screen when any user lands on your site. To gain the maximum impact from this, the host might appear to be talking directly to the website visitor. The host might also tell the benefits of making business with your company and point out some features of your site in brief. The video clips on your site should be small as the users might leave your site if the video is too long or draggy.
Author Resource:
Ranu represents Viscus Infotech; a http://www.vinfotech.com/ web 2.0 design firm that specializes in web 2.0 interaction design and web application development including RIA development and http://www.uiredesign.com website redesign.
![[Valid RSS feed]](http://www.look4articles.com/images/icon_Rss.png "XML Feed For RSS"){kind=icon}
Category Rss Feed
Print This Article
Add To Favorites
![[Valid RSS feed]](http://www.look4articles.com/images/rss.jpg "XML Feed For RSS")