A great deal of effort and time can go into improving a website's rank in search engines, with a majority of the tasks potentially taking days or weeks depending on the size and nature of the pages in question. These large, monumental tasks are a necessary part of any SEO plan, but there are also several smaller, more compact tasks that you can preform for an hour a day both during and after your site's SEO overhaul that can cause a large jump in your page's rank on the results pages of several search engines out there.
All of these tasks actually deal with 'off the page' factors, and focus primarily on inbound links and generating traffic. Since that's the goal of all SEO campaigns, these tasks are a natural fit into any plan to reach it.
You can contact webmasters of other sites and request for them to link back to you. Generally, you have to promise something in return, which can range between returning the favor to payment of some kind. Be sure that the website(s) you link to or trade links with sites are infamous for the use of reciprocal links. Thanks to spammers abusing them in the past, sites that participate in a great deal of link swapping may actually be penalized by search engines today, and any sites linking to theirs may drop a few places in search results with them thanks to the association. Generally, it can be easy to spot sites that may do more harm than good to your page rank.
It is also worth mentioning that inbound links from sites in the same field of business or study as yours can boost your rankings the most, as search engines interpret such links as a 'vote of confidence' from knowledgeable sources. Having a site about physics and the material laws of the universe link to your site about alternative cancer treatments would not benefit you much, or vice versa.
Having your website listed in a directory can be a great way of generating some traffic. There are many directories out there for a variety of topics, with some being rather broad while others are more focused as to the subject matter they will link to. Some will list your site for free, while others charge for the service.
Getting blogs to link to your website is also a task that can be performed briefly each day. This task, like the others mentioned above, can bring rich reward - even more so if the blog regularly covers subjects related to your website.
The performance of these tasks can fit into any schedule, and the benefits such tasks can yield are very much worth the hour you should spend in doing them. Not only are such tasks an efficient use of time (and therefore money), but the continuing positive results can give you the motivation to continue working on your personal site, or make holding your job easier if you are working on a client's site.
Author Resource:
About the author: Rune Risom, a veteran SEO expert from search engine optimization service SEOsupporter.com. Also behind web directory Guide To The Web .
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