Postcards are great for all types of marketing campaign, be it for small or large business and individual or corporate use. Looking like a huge business card, these cards can give your prospects your contact details and most of all provide a quick outline of your business and your products or services. They are particularly inexpensive to create, allowing you to produce as many as you want. In fact, many businesses today produce multiple post cards for each service or product they have.
The good thing about postcards is that they allow you to reach your target and current customers without having the need to produce a Coca Cola-sized marketing budget. With just a minimal budget, you can effectively create a successful post card campaign.
If you’ve been using post cards for sometime now, perhaps your practice is to mail them to your target customers. But did you know that there is another way to give out your post cards without having to spend money for postage? That is through tradeshows. If you’ve been to a trade show, you know for a fact that people love freebies. That is the best way to attract attention in a show where everyone is trying to stand out and get noticed. Whether it is a free pen, bag, t-shirt, brochure or business card, the more free stuff you offer, the more people you get to your booth.
Post cards can also be a part of your trade show exhibit. If you litter your cards across your table, the more enticing your booth looks. Just put your cards in the table, and let people pick the card that best appeals to them. The more types of post cards you have, the more choices people have. If you are attending a trade show anytime soon, here are some tips to creating your tradeshow post card:
- Make the look of your post card match with the design of your booth. When your card and your booth looks the same, it creates brand identity for you and makes you look more professional. So make sure to design a booth that matches your cards.
- Design your post cards creatively. Be sure that you cards grab attention. Whether it is an interesting photo or a compelling headline placed in the postcard templates, your card has to have something that catches attention and entices people to pick the card and keep it.
- Be sure to put your contact details in your postcard printing. Keep in mind that you want your prospects to contact you, so don’t forget to include your telephone number, address, and email in your cards. Print them loud and clear to encourage people to contact you right away.
- Put a special offering in your post card. Putting promos and special offers increase the response rate of your target customers. You can consider giving an offer exclusive only to the attendees of the trade show to make your post cards more enticing.
- If you have enough post cards left after the show, you can consider mailing them to your prospects. Just be sure to leave a room for the address in your trade show cards when designing them. Don’t put to waste the leftover cards. Put them into good use by reusing them.
Author Resource:
Lea Delaney is specializing in writing articles on a printing company. Try to check out this website for more information and tips about cost effective postcard printing and find the best place to print postcards for successful marketing campaign.
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