If you have been the recipient of many a logo merchandise, you have probably gotten your hands on promotional pens, adhesive notes, mugs, T-shirts, and lanyards-but what about customized flashlights?
At first glance, customized flashlights may seem like industry-specific freebies that you cannot just give away to anyone. Unlike pens, customized flashlights are not used every day-they don't show a fashion statement, unlike customized T-shirts. They are not even amusing, unlike keychains with Rubik's cubes or puzzles. Right? Wrong. Give it some thought, and you'll consider that promotional flashlights serve a greater purpose than you think. Here are some industries and campaigns where logo-bearing flashlights will come in handy:
Logo flashlights are appropriate schwags for safety-awareness and disaster management campaigns. Nonprofit organizations can exploit promotional flashlights for their road safety campaigns. Flashlight-wielding travelers will be on the ready for any emergency on the road.
IT companies will find that logoed flashlights are recommended tools in instilling awareness in their customers about cyber safety or introducing a product that protects company data or property. Mini flashlights or key lights are perfect souvenir items for this type of market, so customers can hold these them wherever they go, so they have some light source when there is a need for it.
Battery manufacturers wanting to bring up their sales should consider offering flashlights as gifts for each pack of batteries sold. Similarly, flashlights are also suitable logo merchandise for groups that sell camping and adventure products and accessories. These promotional items may be given out upon the purchase of certain items or when a minimum order value is reached.
It's easy to think that flashlights could delay one's marketing campaign, but coming up with a good theme, angle, or thrust is not as complicated as it seems. With careful planning and good strategy, along with a deep understanding of the industry, a robust promotion is sure to be achieved.
Author Resource:
Vanessa Eliosanco is a corporate giveaways adviser on promotional custom personalized advertising specialties & printed custom personalized promotional products . Check articles by Vanessa Eliosanco on how you can market your products.
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