Postcards are actually rectangular pieces of cardboard that are used to send messages to people. The standard size of these cards is 3.5” x 5.5”, although you can always create your own custom size. One of the greatest benefits of a post card is its layout. Compared to television ads, these cards are sure to reach your target market and in a way become a personal belonging of your recipients. This means that everyone who receives a postcard can choose to keep the card and decide when to read it.
If your postcard is exceptionally nice, eye-catching and smart, people will surely have the desire to keep the postcard for a long time. Postcards are essentially a great form of advertisement to draw the people’s attention and are considered as a very good way to brand your business and spread awareness about and especially about your business. What’s best these cards are cost effective as you can always print them at a very affordable price a piece. This will give you the chance to send these cards again and again without costing you too much money.
While these cards can be very cost effective to do, they will be even more powerful if you know how to design and print them effectively. Here are some ideas in creating attractive and effective post cards that will generate you a good ROI.
• Always keep it simple or plain – you only have about a second or two to get your message across before the reader will move onto the next mail. For this reason, it is a must to ensure that you keep your cards as simple as possible. Only choose simple colors and eye catching images that are easy to read and understand, and create a good headline that can be read quickly by your recipients.
• Pay attention to what your printer tells you– it is a must to read and understand your printer’s ideas and instructions. If you will not follow what your printer has told you, there is big possibility that you will have an output that you have never expected.
• Choose good and eye catching image and create a good copy – if you are utilizing post cards for your marketing campaign, you usually have two main objectives. The first one if to get your clients’ and customers’ attention and the second one is to convey your message effectively. Therefore, you always need a good image that will grab your customers’ attention every time they will open their mail box. Moreover, it is also a must to convey your message with a copy that is simple, clear, concise, and tells your customers what they should do next. Be sure to make a strong call for an action that would encourage them to ask for more details and information. This can include visiting your online site or calling your office phone to schedule a meeting, attend a grand opening or a special sale or just use the postcard to receive a special discount or business promotion. All of these will surely put your clients and customers in a position where you can give them with more details and information.
• Lastly, review your card – the most frequent mistake in postcard printing is the failure to double check the cards carefully before the final printing. This is a very crucial thing that you must keep in mind since this problem can not only give you a poorly designed card, but it can also affect the effectiveness and reliability of your cards in the market.
Author Resource:
Leah Delaney is specializing in writing articles on a printing company. Try to check out this website for more information and tips about cost effective postcard printing and find the best place to print postcards for successful marketing campaign.
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