One of the hottest new business ideas in today’s world is centered on fitness marketing plans. You will agree that everyone has suddenly become health conscious! You can attribute that to the facts and figures being circulated everyday about the impending health crisis that we face or a general realization that we need to work out.
And just like most business ideas were hatched to fulfill sudden rises in demand in the most efficient manner, this health craze too has spawned a new market for fitness marketing plans. But as is the case in other commercial ventures, not all of these plans work.
So how do you create a fitness marketing plan that will find many takers?
The first thing you need to do is a thorough market study. If you want to target a particular area in your country then you need to be completely aware of the geographic, demographic and behavioral patterns prevalent. What you also need to do is a SWOT analysis of the external business environment.
In case you are not aware, SWOT refers to an analysis of strengths, weaknesses, opportunities and threats. The first two will factors will relate to you, while the other two will be what your fitness marketing plans will potentially have to face.
First take a look the strengths of your plan. So, having well equipped training facilities, expert staff such as trainers, dieticians and medical examiners on your payroll and well researched and intricate heath programs can certainly count as ‘strengths’.
Similarly inability to handle large number of clients and the high costs of creating customized programs may be some of the ‘weaknesses’.
In terms of opportunities it’s needless to say that targeting a booming sector is the best opportunity on hand. Also selling your plan to just one big company can lead hundreds of new clients to your doorstep. But the most interesting opportunity may be that if you are successful in bringing a positive impact on your clients’ health within a certain period of time; you can use this data as a weapon to sell your fitness marketing plans in the future.
But you will also have to take into account possible future and current threats. For example if the economic downturn worsens then your plans of selling more corporate health packages will go for a toss. Surely companies won’t bother looking at fitness marketing plans at a time when they might be downsizing!
There is also the omnipresent threat of the ‘bigger fish’. You might be run to the ground by the mega health corporations if you are not careful. In addition to this, increased awareness about health issues among the masses may also be a threat to your plans. This is because if people start to conduct their lives more consciously then they may have little need to seek professional help for keeping fit.
A good SWOT analysis may help you a lot in establishing great fitness marketing plans for your personal training business. All the best!
Author Resource:
Chris McCombs owns http://www.kickbacklife.com/ where he teaches personal trainers how to market their fitness business.
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