SEO is an ongoing process that will require your constant committment and quite a chunk of your time to get started. The search engines are constantly on the vigil and constantly update their rules, and in order to stay ahead of the crowd you will need to optimize your site on a regular basis. Keeping your ranking high is all about knowing what works now and use to work then. If you aren't working to maintain your ranking your site won't stay at the top position for long. Besides that, you'll find that you're facing strong competition from a number of other websites. It is important for you to beat them to the top and keep youself there. Don't think it is all about building more backlinks, updating content and adding relevant keywords, there are other ways too, like targeted niches. Your committment to consistent optimization will also help you keep your rankings on the top once you get there. If you choose to target long tail keywords you will see fewer competitors and thus be able to stay higher longer without as much work. But if you're targeting a competitive niche and your keywords have high competition, then it's important for you to keep an eye out and constantly analyze your rankings so that you can improve them from time to time. When you're creating content for your site, you need to keep in mind the search engines and as well as your visitors. This is called SEO Copywriting for search engine compatibility as well as customer satisfaction. In order to create quality content to help your SEO efforts, you should first do effective keyword research. Now that you have targeted keywords you can write your content based on these words. Stuffing in random untargete keywords is referred to keyword spamming and can cause problems if you are accused of doing it. Getting your readers to return is as easy and making sure that your content makes sense and your keywords are fewer than 5%, not to mention search engine rankings will also be affected by your content.
Leverage the support that you get from the search engines. Search engines try to make it easier for people to improve their sites, and they make some tools available for this purpose. Some of these tools can be very useful if you know how to use them. One of the most basic SEO tasks is keyword research. The Google Keyword Tool is something you can use to see how effective your keywords are and find new ones. When you compare their features, you'll usually find that such free tools are at least as good as the ones that people are charging lots of money for. SEO is of course the easiest way to drive targeted traffic to your site without the worry of loss.
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