Small business owners of course always think of how to get big and be called a big business in time. Here are some options and tips for you to be one step closer to becoming a big business and earning big bucks.
Small businesses are expected to have a small budget for marketing and advertising costs. That is why these options below are generally patterned for small businesses that have low budget in marketing their products and services to target customers but can still guarantee an excellent profit return.
First, try Email Marketing. Although some customers are annoyed with the daily received emails from different companies and websites, it is an effective tool to keep them updated of your latest offers and freebies. Even though they will regard your email as SPAM, just don't stop unless of course the recipient has already blocked you from sending mails. Most printing websites generally send newsletters and samples of their newsletter printing guide or manual. These newsletters are effective marketing tools to keep them informed about your company and other new product lines.
On the other hand, what most email marketers fail to tell you is that the most productive email solicitations don't come from businesses; they come from word-of-mouth advertising. This word of mouth advertising is the practice of telling others about a positive experience with a brand, product or service.
As a small business owner, you can take advantage of email marketing by simply encouraging those who receive your emails to forward them to a friend. Also, tag your web pages with a "tell-a-friend" button which allows for easy emailing of a web page, URL, PDF, or related document. These features cost little or nothing to implement and can generate impressive results.
Second, do Internet Marketing. In internet marketing, for you to get instantly displayed on the Goggle page, you can pay for internet marketing options like Google AdSense, the Yahoo! Directory, and so on, as well as free or cost neutral options.
Also, in Internet marketing, there are a couple of techniques that are highly effective and cost little or nothing to implement. The first and most popular is article marketing. Are you a subject matter expert? If you are, provide articles to other well known websites that can get your company name and URL out there. This can be done for free and provides the added benefit of having other sites link to your website, increasing your site's link popularity scores.
The second Internet marketing strategy you can use is an affiliate program. At its most basic level, an affiliate program allows other website or companies to sell your products and receive a commission. Explore affiliate programs that can help distribute your products or services.
Third, you can also try Classified Advertising. Classified advertising is regarded as one of the best and most affordable ways to sell your product. Classified advertising can be effective if you run your ad for multiple weeks.
Fourth, do the Weekly papers. These weekly papers are especially good if you are targeting a small area. These local papers are also well read – often cover to cover. So, if you want to advertise, forget the large display ads, magazine ads, or anything that costs more than $100. Spend your money on classified ads and measure the response.
Marketing should help you boost your business and not the other way around. So have an eye for the right marketing option that is fit for your company.
Author Resource:
Troy Duff works as a businessman and currently runs a printing company that offers newsletter printing , banners, magazines, flyers, door hangers, catalogs, table tents, presentation folders, newsletters , custom printer and other printed ads.
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