Keywords are what your customers use to get to your site. That is why to keep your site always on the Top 5 of the search engine ranking, you need to find words and terms that are frequently typed or searched on the web.
Here are the simple steps on how to get you started in the quest of finding the right keywords for your site to climb the ladder of the Google age rank.
First, do some keyword research. For instance, your site deals with newsletter printing business and other marketing tools, you need to add some articles that have something to do with newsletters, flyers, posters and etc. These keywords must be repeated 3 to 4 times in the whole article so that Google will easily search your site and be listed on the Google page.
On the other hand, if you are not confident that those keywords are the ones frequently used by online users, you need to do some keyword research to achieve a good standing for newsletter printing business in the Google page. Achieving top search engine ranking is largely based on the competitiveness of the keyword phrase you are trying to optimize for. If your competitor is in the top spot with a well entrenched web site, then your chances of outranking him may be limited.
Second, check out your competition. Once you have found a keyword phrase that isn't too competitive and receives an adequate number of monthly searches, the next step is to thoroughly check out your competition. Google the keyword phrases you want to optimize for a run a back-link check on the top three ranked web sites. This indicates the strength of those web sites relative to their search engine ranking. The more links, the more difficult it will be to rank higher than they do without some type of sustained link building campaign.
Third, improve your web pages. After doing your keyword research and confirming your choice of keywords and keyword phrases, it's time to focus on improving your web pages around the keywords you've selected. Develop your meta tags, titles, and web copy to include your keyword phrases. This helps to tell the search engines what your web site is about so it can rank your site appropriately. In addition to the on page factors, Google weighs page factors to determine web site ranking.
Remember that off page optimization requires a constant effort that uses fresh content and additional links from third party websites. This always works, that the most effective strategies are the most basic. So you need to begin with a link building plan and focus on article directories, web site directories, blogs, social bookmarking sites, and other resources where you can establish inbound links.
Your plan should include daily, weekly and monthly tasks that can attract links from authority websites consistently over time. Your goal however should not be to generate thousands of inbound links quickly because Google will penalize your website. Rather, focus on steady link building.
By beginning with keyword research, you are on the right track. By selecting the right keywords, you'll be able to optimize your website more quickly than your competitors. After choosing the right keywords, focus on integrating your chosen keywords into your web site. Then you're ready for link building and other off page optimization tactics that significantly improve rankings.
Author Resource:
Troy Duff works as a businessman and currently runs a printing company that offers newsletter printing , banners, magazines, flyers, door hangers, catalogs, table tents, presentation folders, newsletters , custom printer and other printed ads.
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