Among the marketing tools important to businesses are the business cards. When designed and used effectively, a business card can give any business the promotion it needs. In some cases, businesses need more than one card because they have more than one business. No matter how many cards you need, what is important is you design them appropriately to the image of your business.
You spent money on your business cards, so naturally you want them to be effective as much as possible. Of course, your cards would be useless if you don't hand them out to your prospects. Wherever your prospects are, your cards have to be there. Here are some pointers to making the most out of your cards when handing them out to your target customers.
• When giving out your card, be proud and confident. Give it like you mean serious business.
• Be sure that your card if faced up when handing it so it can be easily seen.
• It is important that you keep cards in mint condition at all times. It is wise to keep them in a business card holder to keep them neat and clean.
• Be sure to put cards you have received in from in a holder, too. Keep in mind that if you show others that you respect their card, they will respect yours as well.
• As much as possible, give your card only when asked. Remember that a polite inquiry about your business is not a request for your card.
• It's a great idea to strike a conversation first with your prospect before giving out your card.
• Oftentimes, asking for the other person's card first is important as this will encourage him to ask for your card as well.
• Never ever hand your card at inappropriate events such as funerals or weddings.
• Consider writing notes at the back of your card when giving it out. This will personalize your card and help the recipient remember you more easily.
• If you are recommending a book, music or product to someone, consider writing the details at the back of your card and give it to them.
• Consider adding some tips or pointers at the back of your business card templates to help give your prospects a reason to keep your card longer.
• When receiving card, show the person that you are interested in them. This will encourage them to return the compliment.
• Whenever some details about you or your business change get new cards right away. It will make you look unprofessional if you keep using old cards with scribbled changes.
• You can consider giving a few cards to your prospects which they can pass out to others.
• If you think your recipient will feel overwhelmed with your card, don't hand him your card. Find a quieter time to give him your card.
• Consider swapping business cards with complementary businesses. Get their cards and distribute them, and they take some of yours to distribute.
• When giving out your card, use your two hands. This will give the recipient the impression that you card is valuable. Do the same when receiving cards.
• You can jot a quick note at the back of cards you receive such as where you met the person or what you talked about. This will help you remember the person much easily. But be sure to do this tactfully.
• Do not push your card to people. Wait for them ask for your card.
Author Resource:
Leah Delaney is specializing in writing articles on a printing company. Try to visit this page for more tips about business cards and find the best place for free downloadable business card templates for your different design ideas.
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