If you need print but cannot decide whether to use a digital printing company or opt instead for offset printing, then I hope this informative article will explain the advantages and disadvantages of each method to help you to arrive at an informed decision.
To start off with let us consider offset printing. Offset lithography is probably the most common method of high-volume printing. It works by burning the image you want to print onto a plate and then offsetting from this plate onto a rubber blanket and then to the printing surface. This offset or lithographic technology starts with the principle that oil and water do not mix. It is an ideal way to generate clear, high quality images.
Secondly let us consider digital print. Digital printing companies are increasingly popular as digital print becomes an important method of printing. There is no need to make the plates, films and colour proofs so time is saved and there is a shorter turnaround. Another advantage to digital printing is that there is no variation - each print is the same - this is because you don't rely on rollers and plates to create your image.
Digital printing is often used by direct mail companies as it enables them to print exact duplicates of leaflets and letters but at the same time personalise each one, for example by including the recipient's name. An external file such as a database feeds this information to the press and even though each print is personalised, the printing process is not slowed down at all.
Whilst also considering the benefits of using a digital printing company is it worth exploring the disadvantages of using this printing method to be sure you understand the type of print you require.
The main disadvantage of digital printing is that the quality is not as high as when using lithographic methods. Also, digital print has its limitations when it comes to printable surfaces, whereas lithographic print can be applied to many different surfaces including cloth, plastic, wood and metal.
Digital printing companies do offer the cheaper solution for small print runs because there's hardly any set up involved, whereas with offset printing the cost per unit decreases as the quantities go up.
In conclusion, if you require small quantities of print, for example flyers or business cards, you might be best to opt for a digital print company. However, if you need large quantities of high-quality print, perhaps onto a surface other than paper, offset printing will provide you with the best solution.
Author Resource:
If you want to find out more about using a digital printing company why not visit the Russell Printers site where you can discover more about the services on offer from digital printing companies .
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