We all know the failure rate for individual online marketers is fairly substantial. For many years I've read the identical statistic that 80% of offline businesses fail within two years. There are too many reasons why businesses fail, and of course many of them will never be known. One huge basic category that consists of perhaps most of the reasons are mistakes in the execution of business - marketing and advertising. There is so much bad information on the net about how to generate an income on the net. But when it is all said and done, it really isn't going to matter what caused it; but rather the end result is enough for most people.
Just one mistake concerns the idea that if you offer sufficient things to your readers, then that will be a wide enough net to cover most scenarios. We all enjoy having options, so it is an understandable feeling to want to provide them to possible customers. Giving people a range of options frequently tends to be a flawed strategy if you want to make sales. The greatest approach is to avoid showing a menu of choices for your readers. When it comes down to making choices, or decisions, then far too many have a rough time with it. That can be especially true with purchasing decisions. They can be filled with so much doubt that it is far too easy to just ignore it and not buy.
If you can be correctly described as being, cheap, then that is okay but just make sure you never assign that mindset to everybody else. We are talking about imagining everybody buys at the cheapest possible price - that is patently false. Look all around you, there are low priced, inexpensive, and outrageously priced goods and services in all markets. A few very upper-end products were around for many, many years. The simple fact that they have existed for so long automatically dispells any myth that all people are cheap. People want to spend a great deal on certain things for their own reasons. So if you genuinely have something to offer that's really high quality, then you must learn how to position your product in your advertising copy. It obviously can be done, so maybe study those businesses who do sell higher priced products.
We all know about the thought of mindset that something is so fantastic that everybody will want to buy it. I think a lot of people have experienced that at some time. Marketing history has its fair share of examples about products that seemed to be bought by almost everyone. Yet there is no single product or service that everybody has bought. The justification you have to avoid this idea is it will sabotage your determination; you will start to slack off and lose the marketing fire. It will be so easy for you to stroll the path of unrealistic expectations once you have that frame of mind. It is delusional to consider any service/product will be well-received by everybody.
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