Bookmarks are one of the most effective print materials around. You may notice that whenever there are events like seminars, fundraising activities, business oftentimes are distributing print bookmarks as one of the giveaways for the said events.
Bookmarks have two significant uses in those events: as remembrance and as a marketing tool. The former is for the participants of the event, while the latter is for the company that distributed the printed collaterals because the name and services of the business are printed in the custom bookmarks.
Depending on the quality – design and content – of these bookmarks, every consumer may take a look at what these cheap bookmarks have to offer. There are consumers who take a look and read in detail about what the bookmark says; while there are also those who do not pay even the smallest attention to it.
There is always the design factor. If your average consumer is attracted to the design, he or she is likely to read the content on the bookmarks. Otherwise, they may just keep it in their bags, or worse, throw them away. That is why in printing bookmarks, you need to pay attention to the design as well as the content.
Because of its dual purpose and its effectiveness, many businesses use cheap bookmarks as a marketing tool especially when they would like to engage in fundraising activities. A bookmark calls consumers to action. With just a piece of paper, you can encourage your target clients to avail of your products and services. If you are considering what print materials you want to include in your marketing campaign plan, consider printing bookmarks. Together with the usual marketing materials, such as brochures and posters, you can distribute print bookmarks to your target clients. Do not worry if you are thinking about the cost. Print bookmarks are not costly. In fact, their production can be inexpensive most of the time.
If you have not produced bookmarks, here are three steps you might consider when making them.
First, know your goal. Every event has a purpose or goal that must be achieved. Start working for it before making a design. Your purpose is either to increase sales, increase customers, or increase funds. Whatever the purpose, it must be achieved at the end of the event.
Second, pick your design that fits your objective. Your design must complement your purpose. You may want to brainstorm with your colleagues or employees first. Take time to think about the design theme. Let your creative juices flow. Exercise your imagination. Try to create designs that are unique and don't stick with the ordinary. Finalize your design concept, and lay it out on your computer.
If you are not confident with your design skills though, you can always get the services of design professionals. Hire a graphic designer. If you already have graphic designers in mind, choose one that can offer you the designs you have in mind. Take a look at their work portfolio, so that you will know which one matches your preference.
Third, choose a reputable printing company. You may know one or two local printers in your town and city. Visit their printing facilities and knowing what each of them has to offer can help a great deal in getting you the bookmark materials you want. Compare prices and quality.
With these steps, making a bookmark is as easy as 1, 2, 3. Try it!
Author Resource:
Troy Duff works as a businessman and currently runs a printing company that offers cheap bookmarks , banners, magazines, flyers, door hangers, catalogs, presentation folders, bookmarks , print newsletters, custom printer and other printed ads.
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