This morning I'd been thinking about exactly what recipe will make up an MLM Attraction Marketing System, you know the one that really ticks all the boxes, the one which would get three Michelin Stars.
Here's the ingredient list:
• Dozens of Lead Capture Pages
• Easily understood Marketing Training
• Regular Ongoing Webinar Trainings
• A Support Community
• 24/7 Support System
• The System must Personally Brand You
Now I thought overall that's not a long list but thinking about it all, it's going to take some longer to go through each of those ingredients and why they're importnat to a great MLM Attraction Marketing System.
So I'm about to tackle this in aback to front way, let's look at the Personal Branding ingredient first.
When I fist looked online for creating leads for my opportunity I had no clue whatsoever of how I was going to use the internet to get people to join my opportunity. Old School mindset was i had programmed in my mind, you know advertising, three foot rule that kind of thing.
Then I begun to search for people who were already an online success and signed up on their list and read their blogs. Personal Branding were words that have been mentioned all over the place. You got to brand yourself, that's the important thing to it all, was general concensus.
How does this fit in with an Attraction marketing System? Well System has to be fully configurable to you, meaning it requires to have your brand in the forefront.
By way of example if the system were called www.xyz-attraction-marketing-system.com then usually your website in that system would be www.xyz-attraction-marketing-system.com/yourname , well does that brand your? No, never, it brands the system rather than you.
More than one of the systems available online today have taken this onboard and you can have a domain name, which to some degree, brands you a little more, so www.xyz-attraction-marketing-system.com/yourname now becomes www.yourdomain.com.
How about different campaigns, you won't have one campaigns running; you'll have two, three, five or maybe more. Those campaigns would look like this with your domain name, www.yourdomain.com/dfs/23456 or something like that.
So if you were running a campaign on Twitter by way of example and your content is a review about ABC Company then instead of www.yourdomain.com/dfs/23456 why not have www.abc-company.yourdomain.com this is definitely worthy of three stars don't you think?
One more thing though to really make sure that the system gets those stars and that's content, your content Is a big personal branding, content that you've written, videos that you have made, content brands you as being a knowledgeable person as someone who gives value to others.
That system should incorporate all of your content within it, you actually have content on your domain included in the system, just like you would have on your own blog or website.
So if you wrote content articles, well say about MLM Attraction Marketing Systems or possibly a company review, then that article could be on your systems domain name also it would be ranked in the search engines.
With Google's new algorithm, that's now more content focused; actually having your domain into the search engine index as well as on to Google's front page would be less difficult.
This would also mean that you may send people direct to all your content. For example you have written an articles on video marketing with the title YouTube Marketing Secrets (I understand a little cheesy but give me a break here) then to deliver readers to that article you'll send them to www.youtubemarketing.yourdomain.com/articles/YouTube-Marketing-Secrets.
That would be worthy of three stars, that article is going to be listed and ranked in the search engines, Personal Branding at its best.
Let's summarize what we have so far, an MLM Attraction Marketing System that Personally Brands must allow you to:
1. Incorporate your own Url of your website
2. Include Sub Domains for Targeted Campaigns
3. Add articles, video along with other content
I'm racking my brain here I know there is something still missing; it's on the tip of my tongue but it…. ah it's come back to me…
When your prospect is browsing through your website, the site should look like it is yours; The system should look like your system. All all pages should be branded to you, if I were to land on the site perhaps reading your articles, then the system should say Welcome Mike, To YOUR Brand, that's the missing ingredient.
That's the complete ingredient list then, that's the components for Personal Branding within Your MLM Attraction Marketing System, tomorrow we'll deal with the support systems.
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