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Start an Ebook Business – 7 Steps to Start Selling Information Products



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By : Alan Cheng    99 or more times read
Submitted 2009-11-25 10:41:42
If you have an idea for creating and selling your own ebook, how would you go about implementing that idea? Starting an ebook business requires much more than just writing the ebook. Here are 7 steps you need to follow, to implement your ebook business.

1. Research

If you know what to write for your ebook, do some research in forums and blogs to see if there is a demand for the information.

Make a list of additional problems which are commonly asked that your ebook does not cover. Decide whether you should add the additional information to your ebook.

2. Writing the ebook

Plan out your table of contents first and consolidate the information you have. Make sure the information is correct and up to date.

Write your ebook in an interesting voice. Explain your points clearly and most importantly, be entertaining. Don t put your readers to sleep.

Inside your ebook, have links to your website to market your other products and services. You will get more sales for your ebook business in the back end.

3. Website

You need to get serious with your website design. Outsource this part to a professional graphic designer if possible. A good web design will convert more visitors to buyers. Impressions matter a lot especially when someone is buying from you.

4. Sales Copy

On your website, you need to have sales copy that will tell your prospects why they need to buy your ebook and how it will benefit them.

Your sales copy makes a lot of difference in sales. It is what sells your ebook. Write down the benefits of your ebook and glorify the end result your buyers will get if they read your ebook.

If you are not good at writing sales copy, get it outsourced. It is too important to do a poor job with your ebook business.

5. Order Process

Make the ordering process simple and easy for your customers. They should know exactly how to order and get to download your ebook immediately after payment.

Show a thank you page with the download link to your product and also display your customer service email to solve any problems your customers may have.

6. Marketing

Marketing is a continuous task that will drive prospects to your website. The more visitors you have, the more sales you will get. Simple as that.

You need to focus on your marketing every day. Here is some online marketing techniques which you should use:

writing press release
article marketing
search engine optimization
building back links to your website
participate in forums
social networking

7. Create a squeeze page

You need to create a squeeze page to build a list so that you can market to your leads and promote any new products you have further down the line.

Create a free offer that your visitors can get by subscribing to your newsletter. Make this offer valuable such as a report that is related to the product you re selling. Promote your squeeze page consistently to build your list.

These are the 7 steps to start an ebook business from scratch. There s a lot of work and planning needed for this. If you don t have the time, skills and staff to start your online business, consider getting the whole project outsourced to professionals such as freelance writing company that will do everything for you.

Author Resource:

For more information visit: http://www.eliteghostwriters.com/infoproducts.html Download the report on how to build a 6 figure online business at: http://www.eliteghostwriters.com/reports.html - Alan Cheng, Elite Ghostwriters

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